William Angliss Institute is the leading specialist training provider for the tourism, events, food and hospitality industries. With a reputation built on industry excellence, innovation and strong student outcomes, we deliver vocational, higher education and industry training programs that prepare students for successful careers locally and globally.

We are seeking a creative, digitally savvy Social Media Officer to join our Marketing and Communications team and help bring the Angliss brand to life across our social channels.

This is an exciting opportunity for a social media professional who loves creating engaging content, identifying compelling stories and building meaningful online communities.

About the Role

Reporting to the Digital Marketing Coordinator, you'll play a key role in planning, creating and managing social media content that supports student recruitment, brand awareness and engagement objectives.

You will work across a variety of platforms including Facebook, Instagram and LinkedIn, collaborating with stakeholders across the Institute to source stories, create content and optimise campaign performance.

Key Responsibilities

- Create engaging social media content including copy, photography, graphics and video
- Develop and maintain social media content calendars
- Schedule, publish and monitor content across multiple social platforms
- Manage community engagement, responding to enquiries, comments and messages in line with Institute guidelines
- Source and develop student, staff and industry stories for social campaigns
- Monitor and optimise organic social media performance using analytics and insights
- Assist with social media advertising campaigns and paid influencer initiatives
- Track, analyse and report on campaign performance, providing recommendations for improvement
- Monitor emerging social trends, competitor activity, platform updates and best practice
- Support the broader Marketing and Communications team with integrated campaigns and digital content projects
- Contribute to reputation management and provide advice on social media issues and escalations

About You You are a creative storyteller with strong organisational skills and a passion for social media and digital marketing.



You understand how different social platforms work and know how to create content that engages audiences and drives results.

Key Selection Criteria

- Degree in Marketing, Communications or a related discipline, or an equivalent combination of qualifications and relevant experience.
- Demonstrated experience managing social media channels for a brand or organisation.
- Experience developing, scheduling and monitoring social media content.
- Strong understanding of social media metrics, analytics and reporting.
- Proven experience creating content across Facebook, Instagram and LinkedIn using text, image and video formats.
- Excellent copywriting and communication skills.
- Experience sourcing stories and interviewing stakeholders to create compelling content.
- High proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, Premiere Pro and Adobe Express.
- Intermediate to advanced Microsoft Office skills.
- Solid customer service, stakeholder engagement and teamwork capabilities.
- A commitment to values-based behaviours and professional conduct.

Desirable

- Experience developing and implementing influencer marketing campaigns.
- Experience within education, training, hospitality or related sectors.

Why Join William Angliss Institute?

- Work for Australia's leading specialist training provider for hospitality, tourism, events and food industries.
- Join a collaborative and supportive marketing team.
- Create content that makes a genuine impact on student recruitment and engagement.
- Work in a vibrant Melbourne CBD location.
- Enjoy opportunities for professional development and career growth.

Special Requirements

- Occasional evening and weekend work may be required.
- A current Police Check and Employee Working With Children Check are required prior to commencement.





Ready to tell the Angliss story? Apply now and help showcase the experiences, opportunities and achievements that make William Angliss Institute a leader in vocational and higher education.

Please include the following in your application:

- A current resume;
- A separate document addressing the Key Selection Criteria as mentioned above.

Regarding the Key Selection Criteria, please explain how you meet the Criteria based on your skills and current/previous work experience. Applications close: 16 September 12 pm

Shortlisting for this position will commence immediately. We encourage you to apply promptly as the advertisement may close early, should a suitable applicant be sourced.

Further Information:

Please review the position description for further information about the duties and responsibilities required for the role.

For enquires regarding this position, please contact Aylin Putzer on (03) 9606 2116 or email at [email protected]

About Us:

William Angliss Institute is Australia’s largest specialist centre for foods, tourism, hospitality and events education and training. The Institute operates locally and internationally, delivering short courses and VET in Schools through to Certificate, Diploma, Degree and Masters Programs across its Melbourne, Sydney and off-shore campuses and local and off-shore workplaces.

The Institute prides itself on its passionate and dedicated people who reflect the organisation’s values:

- Personal Responsibility
- Inspiration
- Empowerment
- Community
- Expertise

William Angliss Institute is a Child Safe organisation and the successful candidate will be required to submit an appropriate Working with Children Check (Employee) card and National Police Check prior to commencement of employment. The Institute is fully supportive of the principles of Equal Employment Opportunity.

The Institute is fully committed to providing a safe, culturally appropriate, and inclusive service for all people, regardless of their ethnicity, faith, ability sexuality, socio-economic status, gender identity or gender.

Applications from Aboriginal & Torres Strait Islander peoples, people with disabilities and people from culturally diverse backgrounds are encouraged.

📌 Social Media Officer (Melbourne)
🏢 William Angliss Institute
📍 Melbourne