Our BenefitsHomeMade, Mable, Leap In!
And Mable Direct Are Entities Under The Attain Healthtech Group Of Companies.
While Our Companies Are Diverse, Three Similarities Bind UsWe exist to create lasting, positive change across the entire care and support sector - impacting more lives, elevating standards and shaping the future of careWe believe in technology as an enablerWe're driven by helping customers attain better outcomesThis position is part of the Mable team.About MableMable is one of Australia's leading and fastest-growing healthtech platforms.
As a purpose-driven company, we are where thousands of people with disability and older Australians have connected with independent support workers of their choosing and on terms that suit them.With more than 25 million hours of support facilitated since ****, it's no wonder we have been recognised on the AFR's Top 100, Deloitte Tech Fast 50, were previously awarded Australian Growth & Technology Growth Company of the Year.By working at Mable, you will join a high productivity and dynamic team workplace, leading to meaningful change in Australia's care and support sectors.To find out more, visit About The RoleMable is looking for a CRM Specialist.
This is a full time role, reporting to the Senior Manager, Engagement & Adoption.
The role sits within the Engagement & Retention team, which is part of the wider Growth Team at Mable.The CRM Specialist is responsible for building and optimising automated customer lifecycle journeys that drive engagement, growth, and retention.
This role uses customer data, behavioural triggers, and segmentation to deliver personalised communications across email, SMS, push, and in-app channels.
The role partners closely with Product, Marketing, and Data teams to measure and improve journey performance,



ensuring customers receive the right message at the right time throughout their lifecycle.Multi-channel marketing automation creation, including Email, SMS, Push, and In-app engagement channelsExecution, monitoring and measurement of CRM campaigns and their successWork closely with internal business stakeholders to ensure on-time delivery of campaigns or automation buildsCommunicate campaign performance and resultsOptimise new campaigns using data and feedback from existing and previous projectsPrepare variations for A/B testing and execute test plansDevelop and execute personalisation and segmentation strategies for key customer audiencesOwnership of lifecycle maps & process docsStay up-to-date with the martech trends and best practices2+ years hands-on experience in managing, executing and optimising CRM Campaigns or BuildsExperience working with various Marketing Automation & Customer Engagement platforms (Braze experience preferred)Proficiency with the Google suite & online collaboration tools e.g. JIRA, Miro, Confluence, etc. is desirableAttention to detailExcellent communication and stakeholder management skillsKnows how to use AI tools to assist with everyday tasks, speed up execution and streamline processes.Strong time management skillsPassionate about Tech and making a real impact on people's livesWe're powered by purposeWe know our customers because we listen and want to learn.




We engage within the community and the sector and always act on insights.We're Switched OnWe're BoldWe're ambitious and embrace creativity to solve challenges.
We're here to reshape the industry and back big ideas.We're OneWe channel our passion into a positive environment.
We welcome diversity and collaborate to make the most of our different skills and ways of thinking.We're ImpactfulWe work hard to deliver change.
We innovate and move fast to make a difference in the sector and people's lives.Values we share as part of Attain HealthtechBreak New GroundWe simplify care with creativity and bold ideas.Make It MatterWe put people at the centre and create impact that improves lives.Own The OutcomeWe aim high, deliver excellence and drive results that last.Our BenefitsPower your career: Learn from industry experts, experienced leaders, and on-the-job opportunities.Access parental leave: Get 14 weeks of paid leave for primary carers and 6 weeks of paid leave for secondary carers plus superannuation.Work with flexibility: We're a hybrid workplace, balancing time in the office with remote work.Flexi Leave Days: Get one extra paid leave day per quarter for what makes you happy.Take a floating public holiday: Acknowledge a significant day your way with family and friends.Be rewarded: Celebrate wins and recognise great performance with an easy and accessible Reward and Recognition program.We are one: As an organisation, we celebrate our diversity and welcome all people, regardless of their family responsibilities, ethnicity, faith, sexual orientation, or gender identity.
Aboriginal and Torres Strait Islander people are encouraged to apply.If this role has stood out to you but you don't feel like you 'tick all the boxes,' we strongly encourage you to apply nonetheless.
We value diversity in experience, and you might just bring something we are looking for to our organisation!
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📌 Crm Specialist - Engagement And Adoption (Melbourne)
🏢 HomeMade
📍 Melbourne