02 Sep
|
Lark Distilling
|
New South Wales
02 Sep
Lark Distilling
New South Wales
LARK Distillery — Surry Hills, Sydney + regular trips to HobartDue to an internal promotion, we are looking for a recent Creative & Content Manager responsible for shaping the digital presence and brand voice of LARK through world-class social media, content and creator partnerships that drive engagement, advocacy and commercial outcomes.You will challenge category conventions, experiment with new formats and continuously push the boundaries of how a premium whisky brand shows up in the world.
As custodian of the brand voice, you'll ensure every piece of content strengthens brand equity and advances LARK's ambition to place Tasmania firmly as the leader in new world whisky.This is a role built for someone who can take LARK's bold, generous, slightly rough-around-the-edges spirit and turn it into content, social and creator partnerships the world wants to stop and pay attention to.If you've ever looked at a brand's socials and thought 'I'd do that differently', we'd like to hear from you.What you'll be doing:Set the direction: Build and run LARK's social strategy across every platform that matters, chasing the cultural moments and emerging channels that keep us relevant instead of just visible.Own the storytelling: Take ideas from "what if we..." all the way through to published and performing, building the frameworks that make our people, our whisky and our island home feel like the most interesting story in spirits.Direct the creative: Brief and collaborate with photographers, videographers, designers and creators as well as getting hands-on yourself, shooting and producing content that's platform-first,
culturally sharp and unmistakably LARK.Grow the community: Build our creator and influencer network, run advocacy programs that spread brand love organically, and make sure the people who back us feel it.Read the numbers, chase the story: Dig into performance data and audience insight, then turn it into the next good idea, not a report nobody reads.Guard the voice: Be the one in the room who says, "that's not us", keeping tone, look and feel unmistakably LARK across every market we touch.You're the right fit if you...Have 5+ years in social media, content marketing, creative production or digital brand overseas market experience (China especially) is a bonusCan concept and create across photography, short-form video and creator collabs without blinkingHave a genuine track record of social strategy that moves the needle, not just vanity metricsGreat copywriting, storytelling and editorial skills with a strong eye for detailKnow Instagram, TikTok, Facebook and LinkedIn inside out, and confident with Adobe Creative Suite or CanvaJuggle multiple stakeholders and deadlines without losing your sense of humourBring FMCG, lifestyle, premium beverage or luxury brand experience, spirits is a big plusThe kind of person who will thrive hereYou're energetic, ambitious, a little bold, and excited to help write the next chapter for one of Australia's most iconic spirits brands.The details:Reports to: Marketing DirectorLocation: Surry Hills, Sydney, with regular travel to Hobart and for events, trade activations, and shootsReady to take on the whisky world?
The island is calling.
#J-*****-Ljbffr
📌 Lark Creative & Content Manager (New South Wales)
🏢 Lark Distilling
📍 New South Wales