Abby Health is Australia's busiest online clinic, built for the future of primary care.
Founded in ****, Abby was established to address one of the most urgent issues in Australian healthcare: access.
With one in three Australians now without a regular GP, we're reimagining how people access everyday care - without losing what makes care personal: long-term relationships and detailed patient histories.
We connect patients to licensed GPs and Nurse Practitioners through same-day, 100% online care - delivering high-quality treatment for everyday issues, from headaches to herpes, coughs to cramps, and everything in between.
Behind the scenes, we use structured patient histories, smart intake tools, and streamlined workflows to make every consult feel more like self-care.
Our approach is guided by three core values:
Smart – Intelligent systems that surface what matters, when it matters
Beautiful – A thoughtful, intuitive experience for patients and clinicians alike
Caring – Human support, continuity of care, and relationships that last
We believe the future of primary care is affordable, same-day, and online first.
A system where most care is delivered remotely - supported by pre-diagnosis tools, wearables, alerts, and proactive follow-up.
In-person visits become the exception, not the default.
It's a smarter, safer, more efficient model one that finally puts patients first.
And it's already happening.
Since launching, Abby has become one of the most trusted names in digital healthcare in Australia.
We're used by hundreds of thousands of Australians, with a 4.7/5 average rating on Google and Trustpilot.




We're quality-first and purpose-driven.
Whether you're a patient looking for better answers or a clinician looking for a better way to practise - Abby is here to make care better, for everyone.
Smart.
Beautiful.
Caring.
That's the future we're building - for Australian primary care, and the people who rely on it.
The role
We've built one of the highest-rated online-first clinics in Australia - but we're not yet telling that story.
That's where you come in.
A typical loop looks like this
Dig into the data to find a real insight - a care gap, a cohort behaviour, a trend worth acting on
Shape it into a campaign: sharp messaging and a transparent call to action
Build the assets using our brand book, templates and AI tools
Ship it across channels - EDM, in-app, Meta and Google Ads
Set up a fast feedback loop, measure what works, manage the spend, and iterate
What you'll do
Find the insight:
analyse patient and clinical data (via Metabase) to spot care trends, gaps and cohort opportunities
Own the campaign:
take an insight from concept to results - messaging, creative direction, calls to action
Run the channels:
EDM (Klaviyo), in-app, Meta and a Google Ads account of ~$4m/year,



with an eye on spend efficiency
Measure and iterate:
build fast testing loops, report clearly, and let the data drive the next move
Lead the work:
partner with engineering, PR and external agencies and represent marketing in cross-business decisions
Grow the mission:
contribute to our thought leadership and help market for the clinicians who make Abby possible
What you'll bring
Marketing experience spanning data analysis and hands‐on campaign execution
A proven knack for turning data into insight, and insight into campaigns that perform
Strong copywriting and messaging - you can write a call to action people actually respond to
Hands‐on experience across EDM, Google Ads, Meta and in-app channels
Comfort building testing frameworks and managing budget against results
Experience creating assets from a brand book, templates and AI tools, and managing creative agencies
The autonomy to own your work end‐to‐end, navigate ambiguity, and lift the people around you
Bonus —
experience in healthcare, another regulated industry, or a high-growth consumer/tech environment
Why you'll want this
Real impact: your work helps more than 1% of Australia get better, more continuous care
A rare dataset and a ~$4m channel budget to put your insights to work
End‐to‐end ownership - you'll shape the strategy, not just execute someone else's
A mission‐led team backed by patient, impact‐focused investors
Hybrid working in Sydney (min. 3 days/week in our office)
Compensation - $110 - $130k
#J-*****-Ljbffr

📌 Marketing Manager (Sydney)
🏢 Abby Health
📍 Sydney