Job Description
Our Purpose
n
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
n
Title And Summary
n
Marketing Director (12-Month FTC)
n
We are seeking an experienced, commercially minded and highly collaborative Marketing Director to join Mastercard's Australia Marketing team on a 12-month fixed-term contract.
n
The role will initially lead the planning and execution of integrated marketing campaigns, sponsorship activations and go-to-market initiatives across Mastercard's consumer and customer portfolio. As the contract progresses, it will transition into a parental leave cover position within the Consumer Marketing & Sponsorships team, assuming broader responsibility for consumer marketing strategy, sponsorship portfolio leadership, team management and stewardship of the Priceless platform.
n
The successful candidate will bring a blend of strategic thinking and operational excellence, with experience delivering large-scale campaigns, sponsorship activations, customer engagement programs and product commercialization initiatives. They will be comfortable navigating a highly matrixed environment and partnering across Sales, Product, Services, Communications, B2B Marketing and regional and global teams to drive business and brand outcomes.
n
Key Responsibilities
n
Sponsorship Strategy, Activation & Hospitality
n
n
Lead Mastercard's sponsorship strategy and activation agenda across Australia and New Zealand, including the Australian Open and Mastercard's partnership with the McLaren Formula 1 Team.
n
Deliver integrated sponsorship programs, activations and experiences that drive consumer engagement, customer value and business outcomes.
n
Leverage sponsorship assets to support issuer objectives, executive engagement, customer hospitality and relationship growth.
n
Support the evaluation and acquisition of future sponsorship opportunities.
n
n
Consumer Marketing & Campaign Leadership
n
n




Lead the development and execution of integrated consumer marketing campaigns that strengthen brand preference, drive engagement and deliver measurable business outcomes.
n
Deliver campaigns across paid, owned and earned channels, aligned to Mastercard's global and regional priorities.
n
Partner with agencies and internal stakeholders to ensure best-in-class execution and marketing effectiveness.
n
Work closely with Communications teams to amplify major campaigns and sponsorship moments.
n
n
Product Launches, Commercialization & Performance Marketing
n
n
Partner with Product and Services teams to bring new products, services and innovations to market.
n
Develop go-to-market strategies and commercialization programs that drive adoption, usage and business growth.
n
Translate complex product propositions into compelling customer and consumer narratives.
n
Establish measurement frameworks that connect marketing activity to business outcomes.
n
n
Digital Marketing & Innovation
n
n
Lead digital marketing strategy across consumer and customer touchpoints.
n
Drive innovation across digital, content, social, search and AI-enabled marketing capabilities.
n
Leverage data, testing and emerging technologies to improve marketing effectiveness and performance.
n
n
Priceless Platform Leadership
n
n
Lead the ongoing management and evolution of Mastercard's Priceless platform across Australia and New Zealand.
n
Develop experiences, offers and content that increase engagement and strengthen brand differentiation.
n
Partner with regional and global teams to expand the platform's relevance and impact locally.
n
n
Team Leadership & Stakeholder Management
n
n
Lead, coach and develop a high-performing marketing team.
n
Build strong relationships across local, regional and global stakeholders.
n
Serve as a trusted advisor to senior leaders across Marketing, Product, Services, Sales and Communications.
n




Manage agency, vendor and partner relationships to ensure excellence in delivery.
n
n
Governance, Risk & Compliance
n
n
Ensure all marketing activities comply with Mastercard's governance, legal, privacy, risk and compliance requirements.
n
Maintain strong budget management, procurement and approval processes.
n
Drive operational excellence through effective planning, project management and stakeholder alignment.
n
n
Experience & Qualifications
n
Required Experience
n
n
Extensive experience in consumer, brand, sponsorship or integrated marketing.
n
Demonstrated success leading major sponsorship activations and integrated marketing campaigns.
n
Experience managing premium sports, entertainment or cultural partnerships.
n
Strong digital and performance marketing experience.
n
Experience launching and commercializing products, services or solutions.
n
Solid stakeholder management and influencing capabilities within complex matrix organizations.
n
Experience leading and developing high-performing teams.
n
n
Preferred Experience
n
n
Experience within financial services, payments, technology or another regulated industry.
n
Experience leveraging sponsorship investments to drive both consumer and customer outcomes.
n
Experience working across regional and global organizations.
n
Familiarity with AI-enabled marketing and modern marketing measurement frameworks.
n
n
Success In This Role Will Be Measured By
n
n
Delivery of high-impact sponsorship, consumer marketing and commercialization initiatives.
n
Growth in consumer engagement, brand impact and business outcomes.
n
Effective leadership of the Priceless platform and sponsorship portfolio.
n
Strong stakeholder satisfaction, governance and team engagement.
n
Seamless transition into the Consumer Marketing & Sponsorships leadership portfolio during the parental leave coverage period.
n
n
Corporate Security Responsibility
n
n
Abide by Mastercard's security policies and practices;
n
Ensure the confidentiality and integrity of the information being accessed;
n
Report any suspected information security violation or breach, and
n
Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
n

📌 Marketing Director (12-Month Ftc) (Victoria)
🏢 Mastercard
📍 Victoria