Role Purpose
The Assistant Boutique Leader plays a key role in supporting the Boutique Leader to deliver exceptional customer experiences, strong commercial outcomes and a positive, values-led team culture.
This role is hands-on, customer-facing and coaching-focused - helping bring the SHEIKE brand to life on the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service, styling and selling experience.
Living the SHEIKE Values
At SHEIKE, how we lead matters just as much as what we achieve.
Stay Curious
Seeks to understand Boutique performance and customer behaviours
Asks thoughtful questions and actively learns through feedback and coaching
Builds confidence in interpreting basic sales and conversion data
Spark Connection
Creates warm, genuine connections with customers and team members
Supports a welcoming and inclusive Boutique environment
Leads with empathy, positivity and clear communication
Shape Tomorrow
Takes ownership of personal development and leadership growth
Support change initiatives and new ways of working in Boutique
Contributes ideas that help improve customer experience and performance
Key Responsibilities
Customer Experience & Service Leadership
Deliver consistently high-quality customer experiences aligned to the SHEIKE brand
Lead by example with genuine greetings, confident styling and fitting room engagement
Support the Boutique Leader in coaching the team on service and selling behaviours
Act as a point of escalation for customers in the absence of the Boutique Leader
Conversion
Average Transaction Value (ATV)
This includes:
Understanding daily and weekly performance trends
Supporting team focus on conversion and add-on selling




Reinforcing commercial priorities on the Boutique floor
Support onboarding and training of new team members
Provide day-to-day coaching and feedback to stylists
Assist with performance conversations and recognition moments
Step into a leadership role when the Boutique Leader is off the floor
Wages & Rostering (Support)
Support effective rostering aligned to traffic and service needs
Assist with wage control through robust floor leadership and productivity
Ensure time and attendance processes are followed accurately
Support opening and closing procedures as required
Stock Integrity & Loss Prevention
Support stock accuracy through strong adherence to processes
Role model loss prevention behaviours and standards
Assist with stock movements, deliveries and transfers
Escalate stock concerns or discrepancies to the Boutique Leader
Visual & Operational Excellence
Maintain strong visual standards aligned to VM direction
Ensure fitting room, shop floor and back-of-house areas are clean and organised
Support execution of campaigns, promotions and sale activity
Be proactive in identifying and addressing standards opportunities
Is a trusted second-in-charge within the Boutique
Leads confidently on the floor and during peak trade
Builds strong relationships with customers and team members
Supports the Boutique Leader in driving results and culture
Is developing capability toward future Boutique Leadership
Key Capabilities & Skills
Experience in a customer-facing retail environment
Passion for styling, selling and customer connection
Strong communication and interpersonal skills
Emerging leadership capability with a growth mindset
Organised, reliable and values-aligned
#J-*****-Ljbffr

📌 Assistant Boutique Leader- Carindale (Brisbane)
🏢 Sheike
📍 Brisbane