Job Description
This role covers brand promotion, social media, and campaign execution, working closely with an in-house graphic designer and external media agency, and reports directly to leadership. Solid teamwork and communication skills are essential to keep all parties aligned and moving things forward.
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Key responsibilities
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Support the development of quarterly marketing plans
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Oversee the external media agency's day-to-day content posting and community engagement on Instagram and Xiaohongshu/RED, making sure everything follows the established brand tone and guidelines
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Support the planning and execution of marketing campaigns (new product launches, seasonal promotions, cross store activities), coordinating timelines and logistics
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Work closely with the in-house graphic designer to turn campaign ideas into finished materials
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Liaise with the external media agency to coordinate content schedules, briefs, and quality checks
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Help distribute marketing materials and campaign guidelines to franchisees and support execution on the ground
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Track and compile marketing performance data (campaign results, social growth, sales conversion) for reporting to leadership
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Coordinate with external vendors and partners (printers, influencers/KOLs, production teams) on logistics, timelines, and quality
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Keep an eye on industry trends and competitor activity and flag anything relevant to leadership
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About you
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1-2 years of marketing experience, F&B;/retail/franchise experience highly regarded
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Good understanding of Xiaohongshu and Instagram platform mechanics
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Experience supporting or assisting with marketing campaigns from planning through execution
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Excellent teamwork spirit and communication skills, able to coordinate effectively with the designer, external agency, franchisees and other stakeholders to get things done
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Comfortable working with Excel or similar tools for basic data tracking and reporting
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Bilingual in English and Mandarin, able to communicate smoothly with Chinese speaking franchisees and customers, and handle external partnerships and correspondence in English
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Basic budget awareness and attention to detail
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📌 Brand & Campaign Coordinator (New South Wales)
🏢 TS Holding
📍 New South Wales