About Keystart

Keystart is a progressive, innovative, purpose-driven organisation that delivers real social impact by making the dream of an affordable home a reality for more people. We’re proud of our workplace culture, and we prioritise the wellbeing and job satisfaction of our people. We acknowledge and understand the importance of disconnecting from work and believe that our employees have the right to enjoy time off without non-essential work-related interruptions.

About the role

Reporting to the Marketing Manager, the Campaign and Content Specialist is responsible for planning, coordinating and delivering Keystart's integrated marketing campaigns from brief through to implementation and review. You will turn agreed marketing priorities into well-planned campaigns, bringing together target audiences, propositions, messaging, channels, creative, agencies, budgets and approvals to deliver against defined objectives.

This is a campaign-led role, with the majority of your focus on end-to-end campaign delivery. You will also bring strong copywriting and content capability to support customer journeys and campaign execution across paid and owned channels. Working closely with our Brand and Creative Specialist, Digital Performance Specialist and agency partners, you will help ensure campaigns are effectively executed, measured and continually improved.

What you'll be responsible for:

Integrated Campaign Planning and Delivery

- Planning, coordinating and delivering integrated marketing campaigns, product and proposition launches and significant customer communication initiatives from brief through to implementation and review.

- Translating agreed marketing priorities, customer insights and business requirements into clear campaign briefs, including objectives, target audiences, propositions, key messages, channel requirements, deliverables and success measures.

- Managing campaign plans, milestones, dependencies, budgets and approvals to ensure activity is delivered on time, on brand and against agreed objectives.

Campaign Execution and Stakeholder Management

- Coordinating creative, content, media, digital activity and internal requirements across the campaign lifecycle.

- Working closely with internal specialists and external creative, media and digital agencies to ensure campaigns are integrated and effectively executed across channels.

- Managing stakeholder and agency inputs, feedback and approvals, including legal, compliance and business review processes, while identifying delivery risks early and driving actions to resolve them.





Campaign Performance and Optimisation

- Establishing clear campaign objectives and success measures as part of the campaign planning process.

- Working with the Digital Performance Specialist to monitor campaign performance and leading post-campaign reviews.

- Using customer, channel and performance insights to identify practical recommendations that improve future campaign activity.

Content and Customer Communications

- Developing clear, engaging and customer-focused campaign copy and content across website, email, social media, digital and campaign collateral, while maintaining Keystart's tone of voice, accessibility and brand standards.

- Supporting the delivery and optimisation of customer communications across the customer journey, including email, CRM journeys, website and social media.

- Coordinating segmentation, testing and measurement requirements with relevant specialists to ensure communications are timely, relevant and integrated with broader campaign activity.

About You

You are an experienced, hands-on marketer who enjoys turning strategy into action. You are highly organised, commercially and customer minded, comfortable coordinating multiple campaigns and stakeholders, and confident taking ownership from brief through to delivery and review.

You will bring:

- Around five years' relevant experience in integrated campaign, marketing or communications roles, supported by a tertiary qualification in marketing, communications or a related discipline.

- Demonstrated experience managing integrated marketing campaigns across multiple channels from brief through to delivery, measurement and review.

- The ability to translate business objectives and customer insights into clear audiences, propositions, campaign messages, channel requirements and actionable briefs.

- Strong planning and delivery capability, with experience managing multiple campaigns, budgets, stakeholders, deadlines, dependencies and approvals concurrently.

- Strong stakeholder management and influencing skills, including experience working effectively with creative, media and digital agencies.

- Excellent written communication, copywriting and editing skills,



with the ability to simplify complex information and tailor messages for different audiences.

- The ability to interpret campaign performance data, identify meaningful insights and turn learnings into practical recommendations.

- Sound judgement, attention to detail and a proactive approach to identifying risks, solving problems and improving ways of working.

Some benefits of working at Keystart

At Keystart, we are more than a workplace, we are a community with purpose. Every day, our people help make the dream of an affordable home a reality for more Western Australians.

What makes Keystart unique is our culture of trust, inclusion, and genuine care. We believe that when our people thrive, our customers and communities do too.

We offer meaningful work with real impact, flexibility, and opportunities to grow. Our benefits are designed to support balance, connection, and wellbeing, and include:

- Flexible leave options, including wellbeing and volunteering leave

- Versatile work arrangements including WFH to support balance and connection

- A supportive Social Club and community partnerships with local discounts

- Salary sacrifice and corporate private health options

- A modern Subiaco office close to public transport

At Keystart, your voice matters, your contribution counts, and your purpose helps more people call Western Australia home.

Curious? Like to do things a bit different? Us too!

- If this role sounds like you, and you are excited about the prospect of working for an organisation where you can really make an impact, then great! This role is a real opportunity to become part of a team that excels in delivering exceptional customer outcomes, continuously strives for improvement and has fun doing so.

- Here at Keystart we celebrate and support inclusion, diversity, and engagement. We pride ourselves on our diverse workforce, valuing different perspectives and unique ways of thinking that drive our growth, collaboration, innovation and scalability.

- Keystart always welcomes people from all backgrounds and encourage diversity of age, faith, ability, gender, sexuality and culture, including Aboriginal and Torres Strait Islander peoples. We are proud of our culturally, safe, diverse and inclusive team.

Personal information that you provide to Keystart in response to this job advertisement may be collected and used by Keystart to assess and respond to your application. For further information, you can access our Privacy Policy on our website at www.keystart.com.au.

📌 Campaign and Content Specialist (Subiaco)
🏢 Keystart
📍 Subiaco