Job Description

Fresh Markets Australia | 'A better choice!'

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Melbourne-based | National role | Flexible working environment

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Build partnerships. Create opportunities. Grow something with national impact.

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Fresh Markets Australia is looking for a commercially driven relationship builder to lead the growth of partnerships, advertising and new business opportunities for 'A better choice!', our national consumer-facing program supporting independent fruit and vegetable retailers across Australia.

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This isn't a role where you'll inherit a portfolio and simply keep things ticking along.

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We are looking for someone who can spot commercial opportunities, start the right conversations and turn strong ideas into partnerships that deliver measurable value.

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If you get genuine satisfaction from creating an opportunity from scratch and seeing it through to close, we would love to hear from you.

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The prospect

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Reporting to the National Program Manager, you will own the end-to-end commercial partnership and business development cycle for 'A better choice!', with clear accountability for revenue, margin, partner retention and growth.

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You will identify and pursue opportunities across growers, brands, suppliers, industry bodies, service providers and other organisations aligned with the fresh produce sector.

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Your work will span prospecting, discovery, proposal development, pitching and negotiation, through to coordinating delivery with our state teams and identifying the next opportunity with an existing partner.

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You'll also lead the commercial growth of 'A better choice!' magazine and develop integrated opportunities across print, digital, content, sampling, events and retail activation.

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This is a hands-on role. You'll have autonomy, but you'll also be part of a national network of people who care deeply about the industry and the program's success.

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What you'll be doing

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You'll be responsible for:

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- building and maintaining a strong pipeline of new partnership and advertising opportunities;
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- proactively identifying, approaching and developing prospective partners;
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- leading commercial conversations from initial contact and discovery through to proposal, negotiation and close;
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- developing creative partnership solutions that connect partner objectives with the 'A better choice!' audience,



channels and retailer network;
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- leading the growth of advertising and integrated commercial opportunities associated with 'A better choice!' magazine;
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- identifying opportunities to expand existing relationships and convert one-off activity into longer-term partnerships;
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- working closely with national and state stakeholders to scope, coordinate and deliver high-quality partnership activations, with clear responsibilities, timelines and commercial outcomes;
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- overseeing partner delivery, reporting and post-campaign reviews to demonstrate value, strengthen retention and identify further growth opportunities;
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- helping refine partnership packages, pricing, sales materials and go-to-market approaches based on partner needs and commercial performance;
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- maintaining accurate pipeline, forecasting and commercial records, supported by regular performance reporting;
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- owning and delivering agreed revenue, margin, partner-retention and growth targets; and
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- representing Fresh Markets Australia and 'A better choice!' at industry meetings, events, market visits and conferences.
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Who we're looking for

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We're looking for a business developer first and foremost.

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You know how to build relationships, but you're equally comfortable asking for the business.

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You'll be able to demonstrate that you have personally created opportunities, developed a pipeline and converted relationships into commercial outcomes.

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You may come from partnerships, sponsorship, advertising or media sales, business development, FMCG, food and beverage, agriculture, retail or another commercially focused environment.

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More important than having worked in the fresh produce industry before is your ability to understand a market, find an opportunity and make something happen.

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You'll bring

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- demonstrated success in B2B business development, partnership, sponsorship, advertising or commercial sales;
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- a track record of generating and closing new business rather than relying solely on an inherited portfolio;
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- strong commercial judgement and confidence discussing value, pricing and commercial terms;
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- the ability to develop a compelling solution rather than simply sell from a fixed product list;
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- confidence engaging and presenting to senior decision-makers;
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- strong relationship and stakeholder-management skills;
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- resilience, initiative and the discipline to follow opportunities through;
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- excellent written and verbal communication; and
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- the ability to work autonomously while collaborating effectively with stakeholders across Australia.
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Experience within fresh produce, agriculture, FMCG, food and beverage, retail, media, industry associations or member-based organisations would be highly regarded, but it isn't essential.

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Why this role?

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Because there is genuinely something to build.

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You'll build on an established national partnership portfolio, supported by strong industry relationships, trusted channels and national credibility, while leading its next phase of revenue and margin growth.

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You'll have the scope to explore new sectors and partnership models and directly influence the program's future commercial growth.

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This is a Melbourne-based role within a flexible working environment, balancing time with the team and stakeholders.

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The role also involves reasonable interstate travel and occasional attendance at industry events outside ordinary business hours.

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About us

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Fresh Markets Australia is the national industry body representing wholesalers and supporting businesses operating through Australia's central fruit and vegetable markets.

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Our national consumer-facing program, 'A better choice!', encourages Australians to buy fresh produce through independent fruit and vegetable retailers and supports the central market system that supplies them.

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It brings together retailers, wholesalers, growers, industry partners and state-based programs around a simple idea - supporting Australia's independent fresh produce industry and helping consumers make 'A better choice!'.

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Interested?

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If you're commercially driven and enjoy turning opportunities into meaningful, high-value partnerships, we'd love to hear from you.

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