Job Description

General Manager – Lead the Next Phase of Growth | A-FLO Equipment

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Lead the next phase of growth of an established Australian business

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THE OPPORTUNITY

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This is more than a General Manager position — it is an opportunity to help shape the future of A-FLO Equipment.

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A-FLO is an established, Australian-owned and family-operated business with more than 30 years of experience in the lubrication, refuelling and fluid handling markets.

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With a strong reputation, established customer base and significant opportunities for further growth, we are looking for an experienced General Manager to take the business to its next level.

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Reporting directly to the Directors, you will have genuine responsibility and influence across the business, with accountability for growth, profitability, people and overall performance.

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This is a role for someone who wants to make a difference.

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Someone who can see an opportunity, develop a strategy, bring people with them and then make it happen.

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ABOUT A-FLO EQUIPMENT

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A-FLO Equipment is a dynamic Australian-owned and family-operated company with more than 30 years of experience designing, supplying and implementing fluid handling solutions across a diverse range of Australian industries.

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We are recognised for our exceptional customer service, quality products and practical approach to solving our customers' needs.

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Our products and solutions are carefully selected to meet the demanding conditions of the Australian market, with a focus on quality, reliability and value.

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We have built a strong foundation. Now we are looking for the right leader to help us build on it.

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ABOUT THE ROLE

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As General Manager, you will take overall responsibility for the commercial performance, growth and development of A-FLO Equipment.

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You will work closely with the Directors to establish and execute the company's strategic direction while taking ownership of the day-to-day performance of the business.

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You will lead from the front — developing people, strengthening customer relationships, identifying new opportunities and ensuring the business has the structure, accountability and focus required to achieve its objectives.

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The role provides considerable scope to influence the business and make meaningful commercial decisions.

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You will have responsibility across:

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- Sales and business development
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- Customer and key-account relationships
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- Commercial performance and profitability
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- People leadership and development
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- Business strategy and growth
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- Budgeting, forecasting and KPIs
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- Operational performance
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- Supplier and industry relationships
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- Business improvement and process development
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WHAT SUCCESS LOOKS LIKE

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Over the first few years, your success will be measured by your ability to:

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Grow revenue and profitability.

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Develop and execute a clear business growth strategy.

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Build a high-performing and accountable team.

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Increase market penetration and develop current opportunities.

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Strengthen relationships with key customers and suppliers.

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Improve business systems, processes and commercial discipline.

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Create greater accountability and visibility across the organisation.

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Establish A-FLO as an even stronger force within its markets.

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Build a business that is well positioned for sustained long-term growth.

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WHAT YOU WILL BRING

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We are looking for a commercially minded leader with the energy, maturity and capability to take ownership of a growing business.

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You will ideally have:

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- Proven experience in General Management, Senior Sales, Commercial Management, Business Development or a similar leadership role.
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- A strong track record of growing revenue and profitability.
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- Excellent commercial and financial understanding.
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- Strong leadership and people-management capability.
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- Exceptional communication, negotiation and relationship-building skills.
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- The ability to develop strategy and turn it into action.
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- Experience building and leading high-performing teams.
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- Strong customer and business development capability.
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- The confidence to make decisions and hold people accountable.
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- A practical and entrepreneurial approach to business.
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- Strong commercial common sense.
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- The energy and resilience to operate in a fast-moving environment.
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- Willingness to undertake regular local and interstate travel.
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Industry experience is valuable, but attitude, leadership capability and commercial results are more important.

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THE A-FLO LEADERSHIP DNA

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HUMBLE

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You understand that success is achieved collectively. You don't need the spotlight and don't measure success by status or ego. You build people up and bring the team with you.

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HUNGRY

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You have a strong work ethic and a genuine desire to win. You take responsibility, follow through and don't wait for someone else to solve the problem.

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SMART

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You have strong commercial common sense. You understand people, ask good questions, listen carefully and make decisions based on facts and sound judgement.

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HANDS-ON

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You are not a "desk-only" executive. You are prepared to get involved, understand the detail when necessary and lead by example.

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WHY JOIN A-FLO?

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This is an opportunity to join an established Australian business at an exciting point in its journey.

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You will have:

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- Genuine influence over the future direction of the business.
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- Direct access to the Directors and involvement in major strategic decisions.
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- Significant autonomy and responsibility.
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- The opportunity to build and execute a meaningful growth strategy.
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- The ability to shape the team, culture and systems around you.
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- A highly collaborative and entrepreneurial environment.
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- An established business platform with further growth opportunities.
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- Performance-based bonuses and incentives linked to business results.
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- Regular local and interstate travel.
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READY TO MAKE YOUR MARK?

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If you are an experienced commercial leader who is looking for more than simply another senior management position, this could be the opportunity you've been looking for.

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A-FLO has built a strong business over more than 30 years.

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Now we want the right person to help us take it to the next level.

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If you are Humble, Hungry, Smart and Hands-On, and you have the ambition and capability to make a genuine impact, we would love to hear from you.

📌 General Manager - Lead the Next Phase of Growth | A-FLO Equipment (Victoria)
🏢 Aflo Equipment
📍 Victoria