SEO Specialist / Senior SEO Specialist - GEO/SEO Focus

A leading digital agency in Surry Hills who are looking for an SEO / Senior SEO Specialist to join their growing organic search team.

This is a great opportunity for someone with a strong foundation in traditional SEO who is already embracing the evolution of search across GEO, AEO and AI driven search.

- Salary up to $100K + Super and $120K + Super for the Senior Specialist
- Surry Hills office - Hybrid, 2 days per week
- Work across SEO, GEO & AEO
- Established portfolio of exciting clients
- Agency environment with strong career progression
- Opportunity to work at the forefront of AI Search and LLM optimisation

WHO ARE WE?

We’re an established digital agency working with a diverse portfolio of ambitious Australian brands. SEO remains a core part of what we do, but search is changing quickly. We're investing heavily in how brands appear across Google, AI Overviews, ChatGPT, Gemini and other generative and answer-led search experiences. We're looking for someone who understands the fundamentals of SEO but is equally excited about where organic search is heading.

WHAT WILL YOU BE DOING?

You’ll work across a portfolio of clients, developing and executing organic search strategies designed for both traditional search engines and emerging AI-driven discovery.

You’ll be responsible for:

- Developing and executing SEO strategies across multiple client accounts




- Conducting technical SEO audits and identifying opportunities for improvement
- Keyword research, competitor analysis and content optimisation
- Working across on-page, off-page and technical SEO
- Developing GEO and AEO strategies to improve visibility within AI-generated and answer-led search results
- Optimising content and site structures for LLMs, AI Overviews and generative search experiences
- Identifying opportunities around entities, structured data, topical authority and conversational search
- Monitoring organic performance and producing actionable client reporting
- Working alongside content, development, paid media and strategy teams
- Keeping ahead of developments across Google Search, AI Search, GEO and AEO

WHAT YOU NEED...

- 3+ years' SEO experience, ideally within a digital or media agency
- Strong understanding of technical, on-page and off-page SEO
- Hands-on experience with tools such as GA4, Google Search Console, Screaming Frog, Ahrefs and/or SEMrush
- Knowledge and practical understanding of GEO and AEO
- A genuine interest in AI Search, LLMs and the changing search landscape
- Experience developing SEO strategies and presenting recommendations to clients
- Robust analytical skills with the ability to turn data into actionable insights
- Confident communication and client management skills
- Someone curious, commercially minded and keen to stay ahead of where search is heading

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📌 AI-Driven SEO Specialist (GEO & AEO) — Hybrid (New South Wales)
🏢 Searchability
📍 New South Wales