This role covers brand promotion, social media, and campaign execution, working closely with an in-house graphic designer and external media agency, and reports directly to leadership. Strong teamwork and communication skills are essential to keep all parties aligned and moving things forward.

Key responsibilities

Support the development of quarterly marketing plans

Oversee the external media agency's day-to-day content posting and community engagement on Instagram and Xiaohongshu/RED, making sure everything follows the established brand tone and guidelines

Support the planning and execution of marketing campaigns (current product launches, seasonal promotions, cross store activities), coordinating timelines and logistics

Work closely with the in-house graphic designer to turn campaign ideas into finished materials

Liaise with the external media agency to coordinate content schedules, briefs, and quality checks

Help distribute marketing materials and campaign guidelines to franchisees and support execution on the ground

Track and compile marketing performance data (campaign results, social growth, sales conversion) for reporting to leadership

Coordinate with external vendors and partners (printers, influencers/KOLs, production teams) on logistics, timelines, and quality





Keep an eye on industry trends and competitor activity and flag anything relevant to leadership

About you

1-2 years of marketing experience, F&B;/retail/franchise experience highly regarded

Good understanding of Xiaohongshu and Instagram platform mechanics

Experience supporting or assisting with marketing campaigns from planning through execution

Excellent teamwork spirit and communication skills, able to coordinate effectively with the designer, external agency, franchisees and other stakeholders to get things done

Comfortable working with Excel or similar tools for basic data tracking and reporting

Bilingual in English and Mandarin, able to communicate smoothly with Chinese speaking franchisees and customers, and handle external partnerships and correspondence in English

Basic budget awareness and attention to detail

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📌 Brand & Campaign Coordinator (New South Wales)
🏢 TS Holding
📍 New South Wales