Cluey Ltd is an established education company and the largest online tutoring provider in Australia. Through Cluey Learning and Code Camp , we help school-aged children across Australia and New Zealand make real progress and feel more confident doing it.

We're looking for an experienced SEO & AEO Specialist to own organic discovery across both brands.

This is a hands-on, project-based role with an immediate focus on migrating our existing SEO footprint from WordPress and a legacy PHP server into Webflow while protecting the rankings, traffic, authority and SEO equity we've already built.

You'll also lead our AEO/GEO strategy , helping Cluey and Code Camp become more visible across AI-powered search and increasingly surfaced and cited by platforms such as ChatGPT, Google AI Overviews, Gemini and Perplexity.

What you will be doing

You will:

- Lead the SEO migration into Webflow, including URL mapping, redirects, metadata, canonicals, internal linking, sitemaps and indexing .
- Audit our existing organic footprint and protect high-value rankings, traffic, backlinks and SEO equity through the migration.
- Implement and validate technical and on-page SEO within Webflow.
- Monitor organic performance before and after migration and resolve issues quickly.
- Own our ongoing SEO strategy , including technical, content, local and programmatic SEO opportunities.
- Develop and implement our AEO/GEO strategy , improving visibility and citations across AI search and answer engines.
- Identify the topics, questions and content opportunities where Cluey and Code Camp should be visible.




- Establish practical measurement across Google Search Console, GA4 and emerging AI search visibility metrics.
- Work with the marketing and content teams to embed SEO and AEO into current content and landing pages.
- Report clearly on performance, priorities and opportunities.

What you'll bring

You'll be an experienced, hands-on SEO specialist with strong technical foundations and a genuine understanding of how search is evolving.

- 5+ years' hands-on SEO experience , ideally including significant website migrations.
- Proven experience protecting organic performance through a website migration.
- Strong technical SEO knowledge, including redirects, indexing, crawlability, canonicalisation, sitemaps and site architecture.
- Strong Webflow experience and the ability to implement SEO changes yourself.
- Experience with WordPress and legacy/custom website environments.
- Strong understanding of on-page SEO, content optimisation and internal linking.
- Experience with Google Search Console, GA4 and SEO tools such as Ahrefs, Semrush or Screaming Frog.
- Practical experience with AEO/GEO and AI search optimisation , with an understanding of how AI engines discover, interpret and cite content.




- Strong analytical and problem-solving skills.
- Commercially minded, with a focus on meaningful organic growth rather than rankings for their own sake.
- Comfortable working autonomously and turning strategy into execution.

You'll stand out if you also have experience with:

- Programmatic SEO and large-scale content.
- Structured data / Schema.org .
- Local and location-based SEO.
- AI search visibility and citation tracking.
- Using AI tools such as ChatGPT, Claude or Gemini to improve SEO research, analysis and workflows.
- AI-augmented automation and tools such as Cursor, Claude Code or Codex.

The engagement

This is a fractional (2 days per week), project-based role , with the initial focus on the SEO migration into Webflow and establishing our SEO and AEO foundations.

There is potential for ongoing project-based work as we continue to grow our organic discovery strategy.

Why Cluey

- Work across two established education brands: Cluey Learning and Code Camp .
- Own a significant SEO migration with real commercial impact.
- Shape our organic strategy as search rapidly evolves into AI-powered discovery.
- Work with a collaborative marketing team and senior leaders.
- Genuine autonomy and flexibility.
- Potential for ongoing project work.

If you're a hands-on SEO specialist who knows how to protect organic performance, build strong SEO foundations and stay ahead of the shift from search engines to answer engines , we'd love to hear from you.

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📌 SEO & AEO Specialist (Sydney)
🏢 Cluey Learning
📍 Sydney