Senior SEO Specialist

Job Description

Senior SEO Specialist plays a critical role in growing Domain's organic visibility and traffic across our portfolio of brands. Reporting to the Lead SEO, they combine technical SEO expertise with data and content insight to identify opportunities, help prioritise the right initiatives, and work closely with Product, Design, Tech and Marketing to bring them to life. The Senior SEO Specialist adds value by translating keyword, trend and search performance data into clear, actionable recommendations - equipping stakeholders across the business to make better editorial, product and technical decisions. They help define and execute organic search strategies for multiple brands across Domain Group, and oversee improvements to site architecture, content and keyword targeting, structured data, internal link building and more. Domain's SEO function sits at the intersection of Product, Marketing and Technology, working to ensure Domain and its portfolio brands remain highly visible and discoverable as search behaviour evolves. The Senior SEO Specialist partners closely with the Lead SEO to train stakeholders, drive prioritisation of the SEO roadmap, and monitor day-to-day performance - helping the business respond quickly to opportunities and risks in organic search.

What you’ll do

- Develop and execute organic search strategies across multiple brands, driving growth in visibility, traffic, and search performance.
- Lead SEO initiatives including site architecture, content optimisation, keyword targeting, structured data, and link-building strategies.
- Partner with Product, Technology, Design, Marketing, and Editorial teams to embed SEO best practices across the business.
- Provide keyword insights, search trends, and content recommendations to support marketing campaigns and editorial planning.
- Drive prioritisation of SEO roadmap initiatives, ensuring focus on the highest-impact opportunities.
- Monitor SEO performance, identify issues and opportunities, and work with stakeholders to implement timely improvements.
- Conduct site health audits, find technical blockers (indexation, site speed, architecture), and guide developers/engineers on fixes.
- Measure and report on SEO experiments, translating results into actionable insights and future recommendations.
- Mentor team members and deliver SEO workshops and training to build capability across both the SEO team and wider business.

Ideal Experience & Qualifications

- Ideally you’ll have Bachelor’s degree or equivalent in marketing, communications, business or a related field.
- SEO experience: 5+ years in SEO.




- Proven success of driving organic growth for medium to large scale websites.
- Expert level use of SEO and analytics tools (e.g. Google Search Console, Google Analytics, SEMrush/Ahrefs, Screaming Frog, Microsoft Excel).
- Good communication and written skills to explain complex data to non-technical stakeholders and solid stakeholder management skills.
- Firm grasp of HTML/CSS/JS behaviours and site migrations.
- Familiar with AI-driven search, and generative engine optimization (GEO).
- A “can do” attitude, deep passion and care for SEO, technology and helping Australians in their property journey.
- Preferred Experience in real estate, property, classifieds or marketplace businesses.
- SEO or digital marketing certifications.
- Preferably in Sydney, Melbourne applicants are also welcomed.

What’s in it for you

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines.

We offer you generous compensation and performance-based incentives.

As well as having an outstanding working workplace, other perks include extra days of annual leave, leadership development programs, LinkedIn Learning, Perkbox discounts and much more!

At CoStar, we recognise the positive value of diversity and promote equality. We aim at all times to recruit the person who is most suited to the job and welcome applications from people of all backgrounds including but not limited to; people of all genders, of all ages, sexual orientations, ethnicities, nationalities, religions and beliefs.

About Domain

Domain is a leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain, Allhomes and Commercial Real Estate (CRE) platforms.

In 2025, Domain became part of CoStar Group - a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology.

We are dedicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

Equity, Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fostering an equitable,



inclusive work culture which reflects our customers and communities.

We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providing an equitable recruitment process for people with disability. If you require adjustments during the process we’re here to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity, Diversity and Inclusion team at or leave a message on and we will get back to you.

CoStar Group

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.

Included in the S&P; 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 37 years, giving us the perspective to create truly unique and valuable products and services.

We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry and for our customers. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

CoStar Group is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by sending an email to

#J-18808-Ljbffr

📌 Senior SEO Specialist (Sydney)
🏢 Costar Group
📍 Sydney