Senior Director, Sparkling Flavors - Australia

Australia - Sydney

Apr 20, 2026

Job Description Summary:

Senior Director, Sparkling Flavors - Australia

Reports to: Marketing Lead - Australia

Location : Sydney, Australia

Job Summary:

ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

This people manager role will act as the Sparkling Flavors Category Lead for Australia, focus primarily on developing brand growth, creative andinnovationstrategyand plans to drive sustainable business growth

Global Brands– working in partnership with Global Category Lead (GCL) and OU Category Lead: Sprite & Fanta & Schweppes

Provides input on high-level category agenda and global brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation), based on local consumer insights

Recommends 3-year country projects and 2-year IMX campaigns to Australia Marketing Lead

For local IMX campaigns and Innovation projects: Develops and aligns briefs,overseesthe creation and pre-testingand approves the final project bundle

Defines brand calendar at market level,allocatingOU-controlled DME to activity types

Local and Regional Brands:

Develops brand strategy (positioning, occasions-channels, VIS, passion points, creative, innovation),leveraginglocal consumer insights to connect consumers to KO brands in unique, differentiated and competitivelyadvantageousways

Recommends 3-year innovation projects and 2-year IMX campaigns to Australia Marketing Lead

IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre-testingand approves the final project bundle

Defines brand calendar at market level,allocatingDME to creation & activity types

Supports the development ofchannels and in-store execution plans, supporting bottling partners and customers

Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g.weekly+ drinkers, shopper basketincidenceand brand equity) via performance management, learning, and course-correction

Experience & Critical Requirements:

Significant marketing and leadership experience (10 years+), including insight & analytics,



brand/portfolio strategies, innovation, complex marketing programs management and P&L; ownership

Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy

Led scaled, complex, cross-functional and cross-geographical teams and projects

Led and developed teams directly

Advanced business and Commercial acumen

Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset.

Communication focus:

Robust analytical and problem-solving skills; influential skills with senior executives

Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders

Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts

Ability to navigate complex challenges & linkages and articulate into plans to drive results

Ability to inspire through the power of our marketing and brands

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference

We are here to refresh the world and make a difference. Learn more about The Coca-Cola Company, our brands and our purpose.

Skills:

Branding, Category Management, Channels Strategy,



Commercialization Strategies, Customer Insights, Demand Generation, Digital Advertising, Key Performance Indicators (KPI), Marketing Strategies, Market Segmentation, Microsoft Office, Qualitative Research, Quantitative Research, Social Media, Strategy Development

Location(s):

Australia

City/Cities:

North Sydney

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

The Coca-Cola Company is a leading total beverage company, offering diverse products in over 200 countries while promoting sustainability and community impact.

Food and Beverage Services Accommodation and Food Services

Company size 10,001+ employees

Company type Public company

Total funding 0

Momentum

Team growth

Momentum

Team growth

33% in 12 mo

62,077 employees on LinkedIn

Employee experience

What it’s like inside

3.9

11,129 reviews

83% would recommend

Culture & values

Culture & values 4.0

Work-life balance

Work-life balance 3.8

Career opportunities

Career opportunities 3.9

Compensation & benefits 4.1

Capital

Funding history

Footprint

Where they work

One Coca-Cola Plaza, Atlanta, GA 30313, US 20860 N Tatum Blvd, Phoenix, AZ 85050, US 60 Deans Rhode Hall Rd, Monmouth Junction, NJ 08852, US 1150 Sanctuary Pkwy, Alpharetta, GA 30009, US 15 Westcreek Blvd, Brampton, ON L6T 5T4, CA Dryckesvagen 2C, Jordbro, Stockholm County 136 50, SE 6445 Lemmon Ave, Dallas, TX 75209, US 1a Upper Wimpole Street, London, England W1G 6, GB Calle Polanco, Miguel Hidalgo, CDMX 11580, MX 8400 Imperial Dr, Hewitt, TX 76712, US 40 Mount St, Sydney, NSW 2060, AU 471 Main St, East Hartford, CT 06118, US 3851 23 St NE, Calgary, AB T2E 6T2, CA Strandvejen 60, Hellerup, Capital Region 2900, DK 335 King St E, Toronto, ON M5A 1L1, CA 705 Main St, Auburndale, FL 33823, US 521 Lake Kathy Dr, Brandon, FL 33510, US 3825 York St, Denver, CO 80205, US 1555 Old Bayshore Hwy, San Jose, CA 95112, US aleja Armii Ludowej 26, Warsaw, MA 00-646, PL Boulevard Ahl Loghlam, Casablanca, Casablanca - Settat, MA Avenida Doutor Cardoso de Melo, 1184, Sao Paulo, SP 04548-004, BR Paraguay 733, Buenos Aires City, Buenos Aires Autonomous City 1057, AR

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📌 Senior Director, Sparkling Flavors — Australia Growth Lead (New South Wales)
🏢 0101 Coca-Cola North America
📍 New South Wales