74% of people who need legal help never get it - you'll help build the product changing that Be at the forefront of AI and how it's driving the legal industry forward Start-up pace and autonomy, backed by a global legal tech Versatile, hybrid Sydney based role

About LawConnect

When people face a legal problem, most don't know where to start. LawConnect exists to change that - helping everyone understand their situation, build confidence, and find the right legal help when it matters most. We're redefining how consumers get legal help by combining AI with our leading lawyer marketplace. Backed by one of the largest legal software companies globally, we bring the stability and resources of an established business with the speed and ambition of a well-funded startup. This is an environment built around innovation, experimentation, and moving quickly. Small team, real momentum, and a global ambition. You'll work alongside talented people who care deeply about making legal help accessible to everyone.

What you’ll do

This is a growth-focused product role sitting inside our Growth team. You will own the SEO & growth roadmap: finding the opportunities, sizing what they are worth, deciding what we build first, and driving it through engineering and design until it ships and we can measure it. Our consumer side is entirely self-serve, so growth is our engine rather than a support function. The funnel currently loses the large majority of people before they are matched to a lawyer, and around 90% of our acquisition spend sits in a single channel. Both of those are large, unclaimed opportunities and they are yours to go after.

How this role works with our agency partners

We deliberately do not hire a single in‑house specialist to own SEO strategy. Instead, we retain specialist agency partners who work across many businesses, stay current,



and bring us ideas and best practice. We run more than one, and we refresh them, so the flow of new thinking does not depend on any one person or firm. Your job is to turn that into results. You decide which ideas are worth pursuing, what they are worth, and in what order. You write the brief, collaborate with design and development, and see it through. This is not a project‑management role: we want someone who forms their own view of what an idea is worth, kills the weak ones, and owns the outcome – not someone who moves agency tickets through a backlog.

Scope

The role starts SEO‑weighted, roughly 80% in your first period, and broadens as priorities shift. Over time, we would expect your time to move across: SEO and generative search. Turn agency strategy into a sequenced, shipped roadmap – programmatic content, technical fixes, site structure, data enrichment, link building. Plus positioning us to be cited by AI answer engines, a channel with no settled playbook yet. Conversion optimisation. Once our product team ships the rebuilt intake, run the experimentation programme on top of it. Our two current intake flows convert at roughly 15% each. Wider growth surface. Landing pages, quality score, lifecycle and recovery flows, or a new channel entirely, depending on where the headroom is.

To make this happen you will:

- Find and size opportunities. Take an agency recommendation, a signal in the data,



or your own hypothesis, and put a defensible number on it. What is it worth, how confident are we, and what will it cost to find out.
- Own the roadmap. Maintain one ranked backlog across the growth surface. Defend the ranking with reasoning rather than preference, and say no to good ideas that are not worth the slot.
- Ship with engineering and design. Write the spec, get it into the backlog, unblock it, and see it live. This is where most of your week will go.
- Talk to customers. Speak to consumers who have used the product and lawyers who claim the work. Watch sessions. Bring real behaviour into the roadmap rather than inferring it from dashboards.
- Prove what worked. Design experiments that give real answers, read them honestly including the ones that failed, and feed the result back into the next round of prioritisation.
- Direct our agency partners. Brief them well, challenge weak ideas, and tell us when a partner has stopped adding value.

Two things to know about working here

Supply governs demand. We only acquire consumers in categories and locations where we have enough lawyers to serve them. Growth that ignores that constraint creates a bad experience, not revenue. Legal is regulated. Everything we put in front of a consumer must inform, triage and route. We never give advice on someone's specific matter. This shapes how you design experiences and content.

What you’ll bring

Around 5+ years in growth product, product management or growth marketing, in a role that carried a direct revenue or conversion target Strong SEO experience with enough SEO fluency to brief and challenge a specialist agency, without needing to be the specialist yourself A numbers-oriented or technical background. We woul

#J-18808-Ljbffr

📌 Product Manager - Growth (Sydney)
🏢 Corto
📍 Sydney