Job Description

Role Purpose

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The Assistant Boutique Leader plays a key role in supporting the Boutique Leader to deliver exceptional customer experiences, solid commercial outcomes and a positive, values-led team culture.

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This role is hands-on, customer-facing and coaching-focused - helping bring the SHEIKE brand to life on the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service, styling and selling experience.

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Living the SHEIKE Values

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At SHEIKE, how we lead matters just as much as what we achieve.

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Stay Curious

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- Seeks to understand Boutique performance and customer behaviours
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- Asks thoughtful questions and actively learns through feedback and coaching
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- Builds confidence in interpreting basic sales and conversion data
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Spark Connection

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- Creates warm, genuine connections with customers and team members
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- Supports a welcoming and inclusive Boutique environment
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- Leads with empathy, positivity and clear communication
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Shape Tomorrow

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- Takes ownership of personal development and leadership growth
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- Support change initiatives and new ways of working in Boutique
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- Contributes ideas that help improve customer experience and performance
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Key Responsibilities

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Customer Experience & Service Leadership

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- Deliver consistently high-quality customer experiences aligned to the SHEIKE brand
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- Lead by example with genuine greetings, confident styling and fitting room engagement
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- Support the Boutique Leader in coaching the team on service and selling behaviours
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- Act as a point of escalation for customers in the absence of the Boutique Leader
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- Conversion
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- Average Transaction Value (ATV)
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This includes:

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- Understanding daily and weekly performance trends
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- Supporting team focus on conversion and add-on selling




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- Reinforcing commercial priorities on the Boutique floor
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- Support onboarding and training of new team members
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- Provide day-to-day coaching and feedback to stylists
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- Assist with performance conversations and recognition moments
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- Step into a leadership role when the Boutique Leader is off the floor
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Wages & Rostering (Support)

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- Support effective rostering aligned to traffic and service needs
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- Assist with wage control through strong floor leadership and productivity
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- Ensure time and attendance processes are followed accurately
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- Support opening and closing procedures as required
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Stock Integrity & Loss Prevention

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- Support stock accuracy through strong adherence to processes
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- Role model loss prevention behaviours and standards
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- Assist with stock movements, deliveries and transfers
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- Escalate stock concerns or discrepancies to the Boutique Leader
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Visual & Operational Excellence

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- Maintain strong visual standards aligned to VM direction
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- Ensure fitting room, shop floor and back-of-house areas are clean and organised
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- Support execution of campaigns, promotions and sale activity
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- Be proactive in identifying and addressing standards opportunities
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- Is a trusted second-in-charge within the Boutique
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- Leads confidently on the floor and during peak trade
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- Builds strong relationships with customers and team members
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- Supports the Boutique Leader in driving results and culture
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- Is developing capability toward future Boutique Leadership
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Key Capabilities & Skills

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- Experience in a customer-facing retail environment
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- Passion for styling, selling and customer connection
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- Strong communication and interpersonal skills
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- Emerging leadership capability with a growth mindset
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- Organised, reliable and values-aligned
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📌 Assistant Boutique Leader- Carindale (Queensland)
🏢 Sheike
📍 Queensland