Job Description

Growth Marketing Lead - Functions & Accommodation

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Australian Venue Co.

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12-month fixed-term contract | Melbourne | Hybrid working

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Australian Venue Co. is looking for a commercially minded Growth Marketing Lead to drive growth across our functions and accommodation businesses.

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This is a new opportunity to shape the strategy, campaigns and playbooks that influence how customers discover, enquire, book and experience our venues.

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You'll work across a diverse national portfolio, partnering with Marketing, Digital, Revenue, Sales, Operations and venue teams to increase function enquiries, accommodation occupancy, direct bookings and revenue.

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What you'll do

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- Develop and deliver group-wide growth strategies for functions and accommodation.
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- Build seasonal, tactical and evergreen campaigns that drive bookings and quality enquiries.
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- Identify performance gaps and turn data into practical action.
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- Manage and optimise accommodation listings across Booking.com, Expedia, Wotif and Airbnb.
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- Improve function directory listings, packages, imagery, copy and enquiry pathways.
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- Plan and execute paid campaigns across Meta and Google Ads.
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- Develop promotions for key demand periods including Christmas, EOFY, birthdays, engagements and corporate events.
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- Own and maintain the functions and accommodation playbooks.
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- Provide guidance and best-practice support to Marketing Managers and venue teams.
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- Work closely with Digital to improve websites, booking platforms, listings and conversion.
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- Track and report on occupancy, ADR, RevPAR, enquiries, conversion and revenue.
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What you'll bring

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You'll be a hands-on marketer who enjoys combining commercial strategy with practical delivery. You'll be confident working with data, managing multiple stakeholders and moving ideas from concept to execution.

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You'll ideally have:

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- 3+ years' experience in marketing, hospitality, accommodation, functions, events or a related consumer business.
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- Experience developing campaigns that drive bookings, enquiries or revenue.
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- A strong understanding of hospitality, accommodation and functions.
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- Experience with OTA platforms, function directories, website CMS or listing management.
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- Strong copywriting, campaign planning and project management skills.
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- Commercial confidence and the ability to connect activity to measurable outcomes.
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- Familiarity with RMS, Protel, Room Price Genie, SiteMinder or similar systems is advantageous.
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- The ability to balance national strategy with the needs of individual venues.
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Why join AVC?

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- Shape a current growth-focused role across functions and accommodation.
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- Work across a nationally recognised portfolio of hospitality venues.
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- Have genuine ownership of strategy, execution and performance.
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- Partner with experienced teams across Marketing, Digital, Revenue, Sales and Operations.
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- Enjoy hybrid working, with 7 office days and 3 work-from-home days per fortnight.
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Desired Skills and Experience

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- Growth Marketing
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- Campaign Management
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- Hospitality Marketing
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- Accommodation Marketing
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- Functions Marketing
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- OTA Management
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- Paid Media
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- Digital Marketing
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- Revenue Growth
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- Marketing Analytics
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📌 Growth Marketing Lead - Functions & Accommodation (Victoria)
🏢 Australian Venue
📍 Victoria