CEA is the leading distributor for world-renowned capital equipment brands SANY, Atlas Copco, Ditch Witch, and Dynapac.

Supplying a diverse range of equipment to a wide variety of industries CEA actively supports customers in the construction, rental, agriculture, government, infrastructure, defence, waste management, mining, civil works, utility maintenance, and recycling sectors.

CEA is a privately owned business with 10 branches and is dedicated to providing professional customer support, thanks to our highly qualified staff.

Offering extensive sales, parts and service support through our network of branches and dealers CEA is committed to ensuring the highest standards when it comes to supporting the needs of our growing customer base.

The trusted relationships CEA has built with local communities, customers, dealers and employees continues to create shared successes.

PART OF THE CFC GROUP OF COMPANIES – Think Safe Act Safe.

Construction Equipment Australia (CEA) is seeking an experienced and commercially driven General Manager to lead our NSW operations. This is a key leadership role responsible for the overall performance of the branch, including sales, service, parts, people, customer satisfaction, safety, and profitability.

As General Manager, you will provide strategic direction, drive operational excellence, and lead a high-performing team to deliver sustainable growth while ensuring alignment with CEA's values, objectives, and business goals.

About the Role

Reporting to the Executive General Manager - Southern Region, you will be responsible for directing, planning, coordinating and monitoring all aspects of the NSW branch operations. You will lead by example, develop strong leadership capability across the business, and drive initiatives that support revenue growth, profitability, customer satisfaction and employee engagement.

Key Responsibilities

- Lead, coach and develop department managers to achieve business objectives
- Drive accountability and performance across all operational areas




- Foster a positive culture aligned with CEA's values and standards
- Ensure compliance with WHS, quality and legislative requirements
- Conduct performance and salary reviews for direct reports in line with company guidelines
- Champion employee development and promote a solid training culture
- Prepare and manage annual operating budgets, forecasts and capital expenditure plans
- Oversee workforce and resource planning across Parts, Service and Sales
- Achieve revenue, profitability and growth targets
- Monitor business performance against budgets, KPIs and strategic objectives
- Drive customer satisfaction and continuous improvement initiatives
- Establish, implement and maintain effective operating procedures
- Manage branch purchasing activities in accordance with company policies
- Promote strong communication and collaboration across departments and regions

About You

To be successful in this role, you will bring:

- Proven success in a senior leadership role within the construction equipment, heavy vehicle, mining, industrial or related industry
- Strong commercial acumen and the ability to interpret financial reports and business metrics
- Demonstrated experience growing revenue and improving operational performance
- Exceptional leadership, people management and coaching skills
- Strong communication, negotiation and stakeholder management abilities
- A customer-focused approach with a commitment to service excellence
- Experience developing and executing strategic business plans
- The ability to lead change and drive continuous improvement initiatives
- A results-driven mindset with a strong focus on accountability

What's in it for You?

- Attractive remuneration package based on experience
- Company vehicle or vehicle allowance
- Ongoing professional development and leadership training
- Access to employee assistance and wellness programs for you and your household.
- Novated leasing options
- Employee discounts through Maxxia and Samsung
- Discounted health insurance through HBF
- Long-term job security with a stable, family-owned business

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📌 General Manager – NSW (New South Wales)
🏢 CEA
📍 New South Wales