An established and well-regarded personal injury law firm is seeking an experienced Marketing Manager to lead its marketing function and support the continued growth of the practice.
This is a broad role suited to a commercially minded marketing skilled who enjoys balancing strategy with hands-on delivery. You will oversee the firm's marketing activities while leading a small client intake team and working closely with senior stakeholders., * Develop and implement the firm's marketing and business development strategy
* Manage digital marketing campaigns, website content, SEO, social media and online presence
* Strengthen the firm's brand, communications and market positioning
* Lead CRM strategy, database management and client engagement initiatives
* Analyse campaign performance, enquiry sources and client conversion data
* Identify referral, partnership and business development opportunities
* Coordinate events, sponsorships and community engagement activities
* Prepare tenders, submissions, presentations and marketing materials
* Manage relationships with external agencies and service providers
* Lead and support a small client intake team
* Monitor the marketing budget and report on performance and return on investment
About the Candidate
The successful candidate will ideally have:
* Previous experience in a Marketing Manager or senior marketing role
* Strong digital marketing, brand, communications and CRM experience
* A demonstrated ability to develop strategy and deliver initiatives from beginning to end
* Experience leading or mentoring a small team
* Strong stakeholder management, writing and communication skills
* A commercial and data-driven approach to marketing
* Excellent organisational skills and the ability to manage competing priorities
* Experience within a law firm or professional services environment, although candidates from other relevant sectors are encouraged to apply
* Personal injury experience would be advantageous but is not essential
* Familiarity with platforms such as ********** and legal systems including Actionstep or iManage would be highly regarded
Work Environment
The salary package will be commensurate with the successful candidate's experience.
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📌 Law Firm Marketing Manager: Growth & Digital Strategy (New South Wales)
🏢 Everi Pty
📍 New South Wales
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