About KingKids

KingKids is an established early childhood education and care provider operating six early learning centres and kindergartens across Melbourne's south-east.

At KingKids, we believe great early childhood education starts with strong relationships, safe and engaging environments and genuine connections with children, families and our local communities.

Our Marketing Coordinator plays an important role in telling the KingKids story, strengthening engagement with current and prospective families and ensuring our marketing genuinely reflects the children, educators, families and communities within our services.

The role also supports Making Education, our education and professional learning business delivering training and professional development to the early childhood sector. This provides the opportunity to market to both families accessing early childhood education and professionals working within the sector.

About the Role

We are seeking an experienced, creative and highly motivated Marketing Coordinator to coordinate and deliver marketing activities across KingKids and Making Education.

This is a hands-on role combining digital marketing, content creation, paid advertising, market research, brand management, data analysis and stakeholder engagement.

This isn't a role where you'll spend every day behind a desk. You'll regularly engage with our early learning services, Centre Directors, educators and management team to understand what is happening within each community and turn those stories, insights and opportunities into meaningful marketing.

You'll also work within the professional learning and development space through Making Education, creating and implementing marketing that engages educators, early childhood professionals, leaders and services with relevant training and professional development opportunities.

You will manage everything from organic social media and paid Meta and Google campaigns through to family and student resources, signage, merchandise, website content and performance reporting.

Because our work is centred within the early childhood sector, we're looking for someone who understands the early childhood environment and can communicate effectively with both families and early childhood professionals, while ensuring our marketing meets appropriate child safety, privacy and professional responsibilities.

What You'll Be Doing

Social Media & Content

1. Manage organic Meta content and social media activity across six KingKids early childhood education services and Making Education
2. Develop and maintain social media and content calendars
3. Regularly visit and engage with our services to source authentic and relevant content
4. Work collaboratively with Centre Directors, educators, management and the Making Education team to identify stories, initiatives and marketing opportunities
5. Create, edit and adapt content to reflect the demographics and communities surrounding individual KingKids services
6. Develop content relevant to educators, early childhood professionals and services accessing qualified learning and development
7. Create engaging written, visual and digital content while maintaining the individual brand and tone of KingKids and Making Education

Digital Advertising

1. Plan, create and manage monthly paid advertising campaigns across Meta and Google
2. Develop advertising creative, copy, audience targeting and campaign messaging
3. Develop campaigns for different audiences, including prospective families, educators, early childhood professionals and early childhood services
4. Create and update relevant website and landing-page content to support campaigns
5. Support the promotion of Making Education courses, professional development opportunities, webinars and training initiatives
6. Monitor campaign performance and make adjustments based on data, engagement and audience behaviour
7. Test different marketing approaches and identify opportunities to improve campaign performance

Website, Publications & Brand

1. Manage and update KingKids and Making Education website content
2. Create and edit family handbooks, student resources and other relevant publications
3. Develop physical and digital signage, brochures, flyers and promotional material
4.



Maintain the individual brand identity and consistency of KingKids and Making Education across digital and physical marketing channels
5. Create, source and manage merchandise and promotional materials
6. Coordinate with external suppliers where required

Professional Learning & Development Marketing

1. Support the marketing and growth of Making Education's training and professional development offerings
2. Develop engaging marketing campaigns and content for educators, early childhood professionals, leaders and early childhood education and care services
3. Promote courses, professional development opportunities, webinars, training events and new learning initiatives
4. Develop organic and paid campaigns designed to increase awareness, engagement, enquiries and participation
5. Create and update website, landing-page and promotional content to support training campaigns
6. Support the development of student-facing marketing collateral and resources
7. Conduct market and competitor research to identify emerging professional learning needs, audience trends and opportunities within the early childhood sector
8. Monitor campaign performance, website activity, enquiries and conversions and use findings to inform future marketing strategies

Research, Analytics & Reporting

1. Conduct market, competitor, demographic and audience research across both early childhood services and professional learning markets
2. Prepare weekly and monthly marketing performance reports
3. Analyse trends across advertising, engagement, enquiries, conversions and other marketing indicators
4. Use data to identify opportunities and recommend changes to marketing strategies
5. Present marketing performance, insights and recommendations to management
6. Research, develop and present new marketing initiatives

Service & Community Engagement

1. Build strong relationships with Centre Directors, educators and other KingKids and Making Education team members
2. Engage with services to understand their individual communities, strengths and marketing needs
3. Encourage and motivate service teams to contribute to marketing initiatives and content
4. Support community events, enrolment campaigns, service initiatives, training events and local marketing opportunities
5. Ensure marketing reflects the diversity and individual character of the communities KingKids serves

Innovation & AI

1. Utilise AI tools, agents, bots, automation and emerging technologies to support marketing workflows, research, content development and reporting
2. Explore opportunities to improve efficiency and marketing performance through technology
3. Stay informed about emerging marketing trends, platforms and digital tools
4. Present new ideas and innovative approaches to management

About You

You'll be someone who can move comfortably between creative work, digital advertising, analysing numbers and walking into one of our services to build relationships and find the next great piece of content.

You'll also understand that marketing to a family choosing an early learning service is different from marketing professional development to an experienced educator or early childhood leader. You'll be able to adapt your communication, content and campaigns to different audiences while maintaining the individual identity of each brand.

You are friendly, reliable, sociable, enthusiastic, professional and outgoing and enjoy working with different people.

You'll also be confident taking ownership of your work. You can bring an idea to the table, explain why you think it will work, implement it and then use the results to determine what we should do next.

Leadership qualities are important in this position. While the role does not have direct reports, you'll need to positively engage and motivate people across our services and organisations to participate in marketing initiatives and contribute content.

Qualifications & Experience

To be considered for this position,



applicants will need to demonstrate:

1. A relevant tertiary qualification in Marketing, Media, Communications or a related discipline
2. At least one year of relevant full-time professional employment experience, or equivalent
3. Demonstrated professional experience in marketing, communications, digital content or a comparable role
4. Experience managing organic social media content
5. Experience developing and managing paid digital advertising, including Meta Ads and Google Ads
6. Strong content creation, copywriting and editing capabilities
7. Experience using digital design and content creation platforms such as Canva, Adobe Creative Suite or similar
8. Experience managing or updating website content
9. Experience interpreting marketing data and preparing performance reports
10. Strong written and verbal communication skills
11. Experience developing professional publications such as handbooks, brochures, signage or similar collateral
12. Strong organisational and project management capabilities
13. Ability to manage multiple brands, services, campaigns and priorities simultaneously
14. Strong stakeholder engagement and relationship-building skills
15. Confidence presenting information, recommendations and new initiatives
16. An understanding of contemporary digital marketing technologies, including the effective use of AI tools and automation
17. Demonstrated knowledge or experience within the early childhood education and care sector, or a relevant early childhood qualification
18. An understanding of professional learning and the ability to develop marketing appropriate to educators and early childhood professionals
19. An understanding of child-safe practices and the responsibilities associated with marketing and communications within an early childhood environment

Child Safety Requirements

As this position regularly works within KingKids early childhood services, the successful applicant will be required to:

1. Hold or obtain a current Victorian Working with Children Check
2. Complete and maintain required child safety and mandatory reporting training
3. Understand and uphold the Victorian Child Safe Standards
4. Demonstrate professional conduct appropriate to working within early childhood education and care environments
5. Comply with KingKids requirements relating to child safety, privacy, photography, media consent and confidentiality

Personal Attributes

We are looking for someone who is:

1. Friendly, sociable and approachable
2. Reliable and accountable
3. Enthusiastic and self-motivated
4. Professional and well-presented
5. Confident and outgoing
6. Creative and innovative
7. Highly organised
8. Comfortable working independently and collaboratively
9. Able to build positive relationships with a diverse range of people
10. Able to demonstrate leadership qualities and positively motivate others
11. Comfortable presenting ideas and information to leadership
12. Curious about emerging technology and new approaches to marketing

Our Commitment to Child Safety

At KingKids, the safety, wellbeing and best interests of children are paramount considerations in everything we do.

We have zero tolerance for child abuse and are committed to creating environments where children feel safe, respected and heard.

The successful applicant will be expected to actively contribute to our child-safe culture and ensure all marketing and communications protect the safety, privacy, dignity and rights of children.

Why Join Us?

This is an opportunity to take ownership of marketing across two connected education brands, giving you exposure to both early childhood service marketing and the skilled learning and development space.

You'll have the opportunity to combine creativity with strategy, work directly with early childhood teams and professionals, experiment with new technologies and marketing approaches, and use real performance data to influence what we do next.

If you're a marketing professional who enjoys being creative, analysing what works, building relationships and turning ideas into action, we'd love to hear from you.

Apply now with your resume and cover letter outlining your relevant qualifications, marketing experience and experience or knowledge within the early childhood education and care sector.

📌 Marketing Coordinator - Early Childhood Education (Mulgrave)
🏢 KingKids ConsolidatedT/A KingKids Early Learning Centres & Kindergartens
📍 Mulgrave