About Us

We’re a privately held, family-owned Australian business competing with some of the biggest multinationals in the world — and doing things our own way.

Since 1947, we’ve built internationally recognised household brands including Vittoria Coffee, Jarlsberg Cheese and Santa Vittoria mineral water. Today, we are Australia’s No. 1 Pure Coffee Company*, with a reputation built on quality, innovation, strong customer partnerships and an entrepreneurial approach to business.

We have a rare opportunity for an experienced Sales Manager to manage our high performing WA sales team based in our Perth office. This newly created role will report into the GM, Foodservice and will also
oversee business operations including Administration, Service and the Warehouse operations in WA.

Key Responsibilities

In our fast-paced and entrepreneurial environment, you will:

- Grow sales and market share across Foodservice channels including cafes, restaurants, hotels and key accounts.

- Lead, motivate and influence the sales team to achieve business objectives and KPI’s.

- Manage and grow existing customer accounts and customer service levels.

- Gain and maintain recent key accounts.

- Develop strategic new business targets within WA

- Maintain the company image and standards across all product categories.

- Ensure Vittoria Food & Beverage is delivering on contractual obligations and ROI’s

- Ensure yearly and half yearly business reviews are conducted with all Key Accounts.

- Quarterly travel and country visits to regional areas.

About You

You are an experienced sales leader who enjoys being close to the market,



developing people and turning opportunities into commercial results. Ideally, you will bring:

- Extensive Key Account & Sales Management experience in Foodservice / Food & Beverage industry.

- Knowledge of the Foodservice channel, Hotels, Clubs, Institutions and Multi-site operators.

- Experience leading and coaching sales teams preferably in FMCG.

- Experience in the coffee industry is desirable but not essential.

- Strong business and customer relationships at senior executive levels within your specialty channel.

- A successful track record in winning new business across key accounts.

- In depth knowledge and understanding in your key sector and channel.

- Strong time management skills with the ability to meet tight deadlines.

- Prior experience winning and maintaining high profile, high volume accounts.

- Exceptional at delivering customer service to our existing and potential clients.

- Able to review, identify and improve profitability and growth opportunities.

- An outstanding communicator and comfortable dealing with key stakeholders at all levels.

What We Offer

Joining Vittoria Food & Beverage means becoming part of a successful Australian family business with ambitious plans for continued growth. You’ll receive:

- A competitive remuneration package and bonus scheme.

- Generous staff discounts across our product portfolio.

- Unlimited barista-made coffee.

- Extensive learning and development opportunities.

- A unique, inclusive and entrepreneurial culture built on strong family values.

Apply now to join one of Australia’s most recognised family-owned food and beverage businesses.

📌 Sales Manager - WA (Fremantle)
🏢 Vittoria Food & Beverage
📍 Fremantle