Technical Sales Representative / Sales Engineer – General Industry (NSW)The Technical Sales Representative – NSW is a front-line, revenue-driving role responsible for developing and growing sales of Atlas Copco General Industry solutions across New South Wales.This position focuses on field sales execution, product demonstration, technical solution selling, and customer development, working directly with end users and through authorized distributors.It is an individual contributor role, critical for short-term growth and long-term market penetration.Key OutcomesConsistent achievement of order intake and sales targetsExpansion of Atlas Copco footprint in manufacturing, automation, mining, energy, maintenance and industrial assemblyStrong, trust-based relationships with customers, decision-makers, distributors and Atlas Copco team.Increased adoption of smart, connected, and error-proof assembly solutionsCore Responsibilities1.
Field Sales & Business DevelopmentActively sell Atlas Copco General Industry tools, systems, and solutions (Hardware and software) in NSWDevelop current customers and distributors while growing existing accountsIdentify new applications, projects, and growth opportunitiesExecute structured territory planning and daily call routingOwn the full sales cycle: lead → opportunity → quotation → order2.
Technical & Solution SellingAnalyze customer processes to identify bottlenecks, risks, and improvement areasPropose value-based solutions,



not just productsConduct:On-site customer visitsTechnical assessmentsProduct demonstrations and presentationsPromote:Advanced tightening strategiesError-proofing and operator guidanceData capture, traceability, and process capability conceptsSupport customers with ROI and payback justificationsWork closely with authorized distributors and service partnersSupport distributor sales through:Technical trainingApplication supportBuild long-term, mutually beneficial distributor relationshipsIdentify gaps in coverage and support corrective actionsMaintain accurate and disciplined CRM usage:Forecasting and activity trackingMonitor competitor activity, pricing, and market trendsProvide structured feedback to the Business Line Manager on:Key projectsCompetitive threats5.
Professional RepresentationTrade showsProduct launches and seminarsParticipate in internal sales meetings, training, and toolbox talksAct as a trusted technical and commercial advisor to customersRequired Qualifications & Experience5+ years experience in technical or industrial field salesBackground in manufacturing, automation, wind, mining, energy, or industrial assemblyProven ability to sell technical solutions and premium productsStrong understanding of industrial processes and applicationsExperience managing a sales territory and achieving targetsHigh level of autonomy, discipline,



and ownershipPreferredBachelor's degree in Engineering (Industrial, Mechanical, Automation) or equivalent experienceExperience working with distributors or channel partnersExposure to smart tools, automation, or digital manufacturing conceptsExperience delivering customer training or technical seminarsStrong communication, presentation, and negotiation skillsAbility to engage stakeholders from shop-floor to management levelAnalytical mindset with ability to articulate customer value and ROIStructured time management and planning skillsConfident, resilient, and results-drivenPersonal ProfileAmbitious, proactive, and execution-focusedTechnically curious with a strong learning mindsetCustomer-centric and solution-orientedHigh integrity and alignment with Atlas Copco Business Code of PracticeTeam player who collaborates effectively with sales, service, and distributorsWhat We OfferCompetitive base salary + performance-based commissionSuperannuationCompany laptop and mobile phoneExtensive onboarding, product, and application trainingClear development path within Atlas CopcoLong-term career stability with a global market leaderBe careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Technical Solutions Sales Engineer – Nsw (Commission) (Sydney)
🏢 Atlas Copco
📍 Sydney