Digital & Ecommerce Lead – Shopify & Google Ads (Sydney)

Digital & Ecommerce Lead – Shopify & Google Ads (Sydney)

01 Sep
|
Andrew Au on
|
Sydney

01 Sep

Andrew Au on

Sydney

Job title: Digital & eCommerce SpecialistLocation: Glendenning ***** NSW) or Stapylton *****, QLD)About Steel Builders GroupFounded in ****, Steel Builders has grown into a trusted partner for builders, engineers, and certifiers across the Australian residential construction industry.
In ****, we welcomed Network Steel to the group, combining two Australian-owned businesses with local manufacturing operations across New South Wales and Queensland.Today, we're a team of more than 200 people focused on delivering quality steel solutions, exceptional customer service and continued growth.About the RoleWe're looking for a hands-on Digital & eCommerce Specialistto take ownership of our digital channels and help drive the next stage of our online growth.Reporting to our Head of Marketing, you'll manage our two Shopify websites, optimise the online customer experience and bring our Google Ads management in-house.
You'll play a key role in growing online revenue by improving website performance, managing paid media and ensuring our product catalogue is presented accurately and effectively.This is an exciting opportunity to make a genuine impact within a growing business.
You'll work as part of a small, collaborative marketing team alongside our Head of Marketing and offshore Graphic Designer, with the autonomy to own your portfolio and influence results.
The role can be based in either Brisbaneor Sydney.Why Join Steel Builders Group?
Own the digital strategy across two established and growing Australian brandsTake full ownership of our Shopify websites and Google Ads functionWork directly with an experienced Head of Marketing in a collaborative, hands-on teamHave the autonomy to influence strategy, optimise performance and see the impact of your workEnjoy opportunities for qualified growth as the business continues to expandRegular events: Quarterly BBQs,



End of Year partiesBirthday leave – a paid day off to celebrate you (after probation)Key ResponsibilitiesManage and optimise two Shopify websitesOwn website merchandising, product presentation and customer experienceBring Google Ads and Google Shopping management in-house from our external agencyManage and optimise paid campaigns to achieve ROAS and revenue targetsMaintain a large online product catalogue, ensuring products are accurate, engaging and easy to purchaseMonitor website and campaign performance using GA4 and provide actionable insightsSupport the execution of social media content across LinkedIn, Facebook and InstagramBrief creative requirements to our Graphic DesignerProduce regular performance reporting and recommendations for continuous improvementAbout YouYou'll be a proactive digital marketer who enjoys taking ownership, analysing performance and finding ways to improve results.3-4 years' experience in digital marketing or eCommerceStrong hands-on Shopify experienceExperience managing Google Ads, Google Merchant Centre and Google ShoppingStrong understanding of GA4 and website analyticsExperience managing large online product cataloguesStrong analytical skills with the ability to translate data into actionExcellent communication and stakeholder management skillsExperience with Meta Ads.Experience within the construction, manufacturing or building products industry.Apply NowIf you're ready to take ownership of digital and eCommerce across two established Australian brands, we'd love to hear from you.Apply now with your resume and a brief cover letter outlining your experience.Any questions?
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📌 Digital & Ecommerce Lead – Shopify & Google Ads (Sydney)
🏢 Andrew Au on
📍 Sydney

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