The Creative lead will own Loveridge Digital's creative output across static and video with AI tools, understanding the creativity drives results.
This is a creative advertising role first: deep background in paid media creative, ad craft, and creative strategy, paired with fluency in AI-driven production tools.
The AI Creative lead isn't the attribution or analytics owner; that sits with the media/marketing team.
Still, it brings enough creative strategy instinct to know what's working, why, and what to change next.Leading a globally distributed creative team, you'll integrate generative AI tools into a deliberate, quality-controlled workflow rather than treating them as a shortcut accelerating ideation, mood boarding and production across both static and video, while keeping every asset on-brand.
You'll balance daily hands-on production with coaching your team, presenting creative rationale to clients, and staying laser-focused on the craft of every asset that ships.About the RoleThe Creative lead will own Loveridge Digital's creative output across static and video with AI tools, understanding the creativity drives results.
This is a creative advertising role first: deep background in paid media creative, ad craft, and creative strategy, paired with fluency in AI-driven production tools.
The AI Creative lead isn't the attribution or analytics owner; that sits with the media/marketing team.
Still, it brings enough creative strategy instinct to know what's working, why, and what to change next.Leading a globally distributed creative team, you'll integrate generative AI tools into a deliberate, quality-controlled workflow rather than treating them as a shortcut accelerating ideation, mood boarding and production across both static and video, while keeping every asset on-brand.
You'll balance daily hands-on production with coaching your team, presenting creative rationale to clients, and staying laser-focused on the craft of every asset that ships.Key Responsibilities1.
AI Workflow IntegrationLead the integration of AI tools into creative processes, accelerating ideation, mood boarding and post-production across static and videoGenerate ad concepts and assets using AI tools (image generation, text-to-video, layout automation) aligned to brand identity and paid campaign goalsRefine and develop prompts to drive consistent,



high-quality creative output across multiple formats and visual stylesOperate fluently across generative AI and production platforms: Higgsfield, Gemini and Claude (for concepting and copy), ElevenLabs (audio), Frame.io and Vimeo (review), alongside Adobe Creative Suite, Figma and key presentation softwareMaintain a fast, iterative production cadence suited to high-volume paid media output, treating speed and craft as equally non-negotiable2.
Campaign & Brand VisionConcept and execute cinematic storytelling and visual assets, static and video, that resonate culturally while reflecting Loveridge Digital's core brand aesthetic and each client's brand identityTranslate campaign briefs into video-led or static-led creative direction based on the format and audience3.
Creative Leadership & Team DevelopmentLead multidisciplinary creative projects end-to-end, from ideation to final delivery, ensuring consistency, originality and campaign impact across static and videoCoach and upskill designers, writers and motion artists on thoughtful, intentional AI-assisted workflowsProvide clear creative direction and hands-on feedback, helping the team connect execution back to campaign intentChampion a test-and-learn mindset across the team, encouraging experimentation without losing production speed4.
Quality & GovernanceEnsure all AI-generated copy, imagery and video strictly adhere to brand voice rulesEnforce quality standards across all AI-assisted creative output, static and video, before it reaches clients or goes live5.
Creative Strategy & Performance FeedbackOwn the creative rationale: read performance signals shared by the media/marketing team and translate them into sharper creative decisionsBring strong instincts for what makes paid media creative perform: hooks, pacing, format-fit, ad fatigue — without owning the underlying attribution or data modelling, which sits with the marketing/media function6.
Creative PrototypingBuild active creative prototypes, static and video,



that demonstrate new customer experiences and surface trade-offs for product and marketing leadershipWhat We're Looking ForExtensive experience creative lead for games or a young person who has high attention to detail, with a robust background specifically in creative advertising and paid media creativeProven creative strategy chops able to explain why a piece of creative works, not just produce itDeep, hands-on fluency with AI production tools across image, video and audio (e.g. Higgsfield, Gemini, Claude, ElevenLabs, Grok, etc), plus Adobe Creative Suite and FigmaDemonstrated experience integrating AI tools into a deliberate, quality-controlled creative workflow; not just fast outputFluent, expert-level English communication, written and verbal, with the ability to articulate creative rationale and AI-driven creative strategy to senior stakeholdersA robust portfolio showcasing conceptual range, high-end visual craft, and examples of AI-enhanced or AI-generated work across static and video, ideally in a paid media contextComfortable leading strategic and creative discussions with internal stakeholders and external clientsProven ability to manage multiple concurrent projects with attention to detail under tight paid media timelinesAnalytical enough to work with performance data the marketing team hands you — not required to build or own the data models yourselfNice to HavePrior experience producing creative specifically for Meta, TikTok or Google paid ad networksFamiliarity with performance-creative testing frameworks (e.g. reading a creative report and knowing what to change)Experience operating in a fast-scaled agency or high-volume production environmentDirect experience collaborating with Australian (AU) or United States (US) teams and clientsReady to apply?
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📌 Ai-Powered Creative Lead For Paid Media & Video (Bathurst)
🏢 Loveridge Digital
📍 Bathurst