ABOUT STEVE MADDEN

Steve Madden Australia manages the Australian eCommerce operation across a growing portfolio of footwear and accessories brands, including the newly launched Kurt Geiger and Carvela. We work with a mix of internal teams and specialist agency partners to run a fast-moving, data-led eCommerce business across owned sites and key marketplace partners.

ABOUT THE ROLE

We're hiring a Digital Media Specialist to own Google and paid social strategy, execution and reporting for our newly launched Kurt Geiger and Carvela brands in Australia. You'll play a central role in driving the paid media plan behind these launches, then take ownership of always-on campaign performance as the brands scale. This is a hands-on role for someone who wants real ownership of budget, strategy and results, with a clear path to expand scope across our other brands as the portfolio grows.

KEY RESPONSIBILITIES

- Develop, execute and continuously optimise paid media campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube) and paid social (Meta, with scope for TikTok/Pinterest) for Kurt Geiger and Carvela.
- Own campaign budgets, bidding strategies and optimisation to hit ROAS, CPA and revenue targets.
- Lead paid media strategy for the Kurt Geiger and Carvela website launches, then transition into management of ongoing campaigns.
- Build and maintain regular performance reporting and present transparent, data-driven insights to the eCommerce Manager and other stakeholders.
- Manage product feed health and alignment with the eCommerce team to keep Shopping and paid social campaigns running cleanly.




- Partner with internal teams and external agency partners to align paid media activity with the broader brand, buying and commercial strategy.
- Conduct audience, competitor and market analysis to identify growth opportunities and refine targeting.
- Collaborate with the marketing/creative team to test and iterate on ad creative, copy and landing pages.
- Stay on top of platform updates, industry trends and best practice to keep campaigns competitive.

ABOUT YOU

- Minimum 3 years experience managing Google Ads and paid social campaigns, ideally gained within a digital marketing or media agency.
- Demonstrated experience managing paid media budgets and delivering against ROAS/CPA targets, ideally in fashion, retail or eCommerce.
- Strong working knowledge of Google Ads, Google Merchant Center, Meta Ads Manager and GA4.
- Confident analysing performance data and translating it into clear, actionable reporting and recommendations.
- Strong communication and stakeholder management skills, with the confidence to work directly with brand, buying and agency partners.
- Highly organised and data-driven, comfortable managing multiple brands and campaigns at once.
- Experience launching or scaling paid media for a new brand or market is highly regarded.
- Familiarity with Shopify and Klaviyo is a bonus, not essential.

WHAT WE OFFER

- Genuine ownership of paid media strategy for two exciting international brand launches in the Australian market.
- Competitive salary and generous discounts.
- Direct exposure to senior stakeholders.
- Room to grow the role across a multi-brand portfolio as Kurt Geiger and Carvela scale locally.

📌 Digital Media Specialist (Richmond)
🏢 Steve Madden
📍 Richmond