We're working exclusively with a global fashion and culture-driven brand with a cult following and a serious presence across Australia and the US. This is a business that sits where fashion, sport and entertainment meet, known for bold retail experiences, standout collaborations with some of the biggest names in the game, and a customer base that doesn't just shop the brand, they belong to it.

The Opportunity

There has never been a more exciting time to join. We're looking for a Marketing Manager to join the Brand Marketing team at their Brisbane HQ, reporting to the Marketing Director. This is the connective role the entire marketing function runs through. You'll own the master Marketing Calendar and build a best-in-class Go-To-Market process that brings every campaign, product launch and collaboration to life across digital, retail, PR and events.

This is a brand marketing role at its core. If you love building campaigns, telling stories, creating moments in store and online, and turning a brand into something people want to be part of, this is the one you've been waiting for.

The Role

- Own and maintain the master Marketing Calendar across all channels, digital, retail, wholesale, PR and events, balancing brand-building moments with key trading periods
- Build, implement and refine a structured GTM framework for campaigns and product launches, covering objectives and KPIs, messaging and storytelling, channel strategy and rollout
- Lead end-to-end execution of integrated campaigns across digital, social, email, retail, PR and events
- Act as the central coordinator connecting Brand, Creative, Digital, Paid Media, PR, Retail and Wholesale, running WIPs, GTM kick-offs and campaign alignment meetings
- Own brand positioning, voice and identity, keeping the brand consistent and culturally relevant across every touchpoint
- Own content strategy across social, email,



website and in store, and drive a high-performing email marketing program
- Grow the community through events, activations, collaborations and partnerships, and lead PR and media engagement
- Use data and insights to inform decisions, define KPIs, track performance weekly, report on ROI and optimise
- Manage marketing budgets and resource allocation with a strong ROI focus
- Support and mentor junior team members and set the pace for a high-performing team

About You

- 5+ years' marketing experience within fashion, lifestyle or premium retail, with a strong brand and campaign background
- Proven ownership of a multi-channel marketing calendar and campaign delivery from brief to launch
- Experience building or running structured GTM processes in a fast-moving retail environment
- A natural orchestrator who aligns creative, digital, retail and PR teams and keeps everyone moving
- Experience across brand, PR, events, partnerships and content, with the commercial and analytical sharpness to balance brand and trading priorities
- Hands-on email marketing and content strategy experience, with a solid grasp of customer segmentation
- Culturally connected. You understand what makes a brand relevant and how to build something people want to be part of

What's On Offer

- Competitive salary and team benefits, including generous staff discounts
- A front-row seat to some of the biggest brand moments in the market, collaborations, activations, events and launches
- Ongoing development and real career progression in a global, growing business
- A high-energy, collaborative HQ culture that values performance, creativity and leadership
- The chance to build the GTM engine your way and make a meaningful impact on a brand people genuinely love

if this sounds like you or if it has even just piqued your interest, please apply and we'll be in touch with more details about the brand and opportunity

📌 Brand Marketing Manager - Fashion (Brisbane)
🏢 ETISK - ecommerce u0026 retail recruitment
📍 Brisbane