Company Description

Giles Cain Media (GCM) is a specialized marketing partner and consultant serving property developers, builders, and project marketers. Founded in 2020, GCM brings a property-focused perspective and strategic expertise to the media agency landscape. The company collaborates closely with clients to design and execute campaigns that support sales goals and project visibility.

Team members work in an environment that values professional growth, clear communication, and data-informed decision-making. GCM aims to build long-term partnerships by delivering targeted, effective marketing solutions for the property sector.

We're looking for an experienced Campaign Manager / Ad Operations Specialist to own paid media execution across Meta, Google Ads, and the Google Marketing Platform (DV360, SA360, CM360). This isn't a platform-only role — we need an operator who owns the full lifecycle from brief to close-out, with the technical depth to navigate trafficking, tagging, and attribution across multiple platforms.

What You'll Do

- Own the campaign lifecycle end-to-end: Brief → Build → QA → Launch → Monitoring → Close-out
- Translate media briefs accurately into platform builds — structures, naming conventions, budgets, targeting, creative specs and tracking requirements
- Build, optimise and QA campaigns across Meta (campaign/ad set/ad structures, Pixel, Conversions API), Google Ads (Search, Performance Max, GTM, GA4), and where applicable DV360, SA360 and CM360
- Manage tagging, Floodlight configuration, conversion tracking and attribution — and troubleshoot discrepancies across platforms
- Run a strong pre-launch QA process, catching errors before they go live
- Manage multiple campaigns, deadlines and priorities at once,



using structured workflow systems (e.g. Monday.com)
- Flag risks and required actions early, and take full ownership of outcomes
- Explain technical issues clearly to non-technical stakeholders

Must have:

- Minimum 5+ years’ experience in digital campaign management, ad operations, paid media, campaign trafficking, or a similar digital advertising role.
- Exceptional attention to detail across setup, trafficking, QA and reporting
- Solid understanding of campaign structures, targeting, budgets and tracking across major platforms
- A pre-launch QA mindset and strong troubleshooting instincts
- Comfort managing multiple concurrent campaigns and competing deadlines

Nice to have:

- Experience across more than one major advertising platform
- Media agency background, ideally managing multiple clients and high campaign volumes
- Paid social, paid search and/or programmatic experience
- Google Marketing Platform experience (DV360 / SA360 / CM360)
- Experience with campaign or workflow automation, integrations and APIs
- Experience with reporting/analytics platforms, data feeds or offline conversion imports
- Experience training or mentoring junior specialists
- Enterprise advertiser experience

Ideal Candidate Profile

Several years of hands-on campaign management / ad operations experience, ideally with a media agency background across multiple clients and high campaign volumes. Robust expertise in at least one major advertising platform, with meaningful experience in others. A solid technical grasp of trafficking, tags, pixels, conversions, Floodlight and attribution — and the operational discipline to own campaigns from brief through to ongoing management.

If you're a detail-driven operator who thrives on process, precision and pace, we'd love to hear from you.

📌 Campaign Manager (Sydney)
🏢 Giles Cain Media
📍 Sydney