About the role

SOUMAH of Yarra Valley are looking for a Cellar Door Manager to lead our tasting team and grow our membership programme. This is a hands-on leadership role for someone who loves hospitality but thinks like a salesperson. Reporting directly to our Venue Manager, you will run day-to-day cellar door operations, lead a small, knowledgeable team, and take real ownership of growing our membership programme and support our overall visitor experience.

Key responsibilities

- Conduct engaging, knowledgeable and professional wine tastings for Cellar Door visitors of both SOUMAH and our partner wines
- Ensure a good knowledge of French and Italian wines and the Coterie Wine Collection offerings
- Growing our Club Azzuro wine membership through tastings, events and genuine follow-up engagement
- Manage Wine Club and customer information within digital platforms
- Coordinate the accurate and timely dispatch of direct customer and Wine Club orders
- Leading and training our cellar door team
- Owning the visitor experience end-to-end — from cellar door through the restaurant and onto our accommodation guests
- Working with our team to convert leads and campaigns into visits and members
- Managing cellar door inventory and sales forecasting
- Managing stock, cash handling and point-of-sale operations

About you

- A genuine love of wine and the stories behind it
- Experience in hospitality,



retail or cellar door management
- A drive for sales and hitting targets, not just service
- Strong people leadership, with the ability to train and get the best out of a small team
- Excellent customer service and confident communication skills
- Strong wine knowledge and a willingness to continually develop that knowledge
- Strong organisational and administrative skills with attention to detail and accuracy
- Ability to work independently and prioritise competing responsibilities
- Current RSA and driver's licence
- Availability to work weekends, public holidays and the occasional evening event

About us SOUMAH of Yarra Valley is a boutique, family owned and operated brand producing award winning wines. Our focus is on emerging and interesting varietals from Northern Italy complimented by a solid French influence with Chardonnay and Pinot Noir. Our onsite restaurant and Piazza Bar continue the Italian theme through a professional and relaxed dining experience. Open seven days a week and Friday and Saturday nights over summer, there is also on-site accommodation.

Perks

- Staff discounts across our wine and restaurant and accommodation
- Great work life balance
- Competitive salary and benefits
- Supportive environment for your continued professional development
- Work in a breathtaking venue, set within the scenic Warramate Ranges

📌 Cellar Door Manager (Healesville)
🏢 SOUMAH of Yarra Valley
📍 Healesville