About SHEIN

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

To learn more about SHEIN, visit www.sheingroup.com.

Job Responsibilities:

- Develop and execute comprehensive creative strategies that align with brand objectives and drive market growth across APAC/AU region.
- Lead creative campaigns from concept to execution, ensuring brand consistency and market relevance across all touchpoints.
- Manage and mentor a team of creative professionals, fostering innovation and professional development within the department.
- Collaborate with cross-functional teams including marketing, product, and sales to deliver integrated brand experiences.
- Oversee creative production processes, ensuring projects are delivered on time, within budget, and to quality standards.
- Conduct market research and trend analysis to inform creative direction and maintain competitive advantage.
- Present creative concepts and strategies to senior leadership and key stakeholders for approval and buy-in.
- Establish and maintain relationships with external creative agencies, vendors, and production partners.
- Monitor campaign performance and creative effectiveness through data analysis and consumer insights.
- Ensure all creative outputs comply with brand guidelines, legal requirements, and cultural sensitivities in the Australian market.





Others:

- Lead cross-regional creative projects and collaborate with global brand teams on international campaigns.
- Participate in budget planning and resource allocation for creative initiatives and team operations.
- Stay current with industry trends, emerging technologies, and creative best practices to drive innovation.
- Support new business development through creative pitches and strategic presentations.

Requirements:

- Bachelor's degree in Creative Arts, Marketing, Communications, or related field; Master's degree preferred.
- Minimum 7-10 years of progressive creative experience with at least 3 years in a management role within brand or advertising setting.
- Strong portfolio demonstrating successful creative campaigns and brand development across multiple channels and markets.
- Proven leadership skills with experience managing creative teams and fostering collaborative work environments.
- Excellent understanding of Australian market dynamics, consumer behavior, and cultural nuances.
- Proficiency in creative software including Adobe Creative Suite, project management tools, and presentation software.
- Strong strategic thinking and analytical skills with ability to translate business objectives into creative solutions.
- Exceptional communication and presentation skills with experience presenting to senior executives and clients.
- Experience working with external agencies, production companies, and creative vendors.
- Knowledge of digital marketing trends, social media platforms, and emerging creative technologies.

📌 Creative Manager (Melbourne)
🏢 SHEIN
📍 Melbourne