- Digital Marketing Lead
- Global D2C Lifestyle Brand
- Sydney (Hybrid)
- $115,000 – $140,000 + super

We're hiring a Digital Marketing Lead for one of Australia's coolest lifestyle brands. Founder-led, design-obsessed, and sold around the world, with dedicated stores across Australia, the US, the UK and Europe. You've almost certainly seen their products, even if you've never clocked who makes them. The kind of brand people don't just buy, they love.

This is the seat that drives the growth. Big enough to matter, lean enough that you'll sit close to the real decisions, not three layers away from them.

The role

This is a paid media role first and foremost. The title is Digital Marketing Lead, but paid is the heart of it. You'll own the paid channel end to end across all four regions, with Meta and Google as the engine room and multi-million dollar yearly paid budgets behind you.

You'll be in the platforms building, optimising and scaling the work yourself. Four markets, four different audiences, and a trading calendar that always has a peak to chase somewhere in the world. Few paid roles in Sydney offer this kind of international scope.

What you'll own

- The paid channel across all four regions: KPIs, budgets, forecasts and phasing
- Hands-on campaign build and optimisation across Meta and Google, with YouTube and display in the mix
- CAC and CPA targets,



and making every dollar work harder as the brand scales
- Your own GA4 reporting, built to answer trade questions fast, plus attribution, A/B testing, and conversion and brand lift studies
- The Google and Meta relationships, staying ahead on campaign tactics

- Affiliates as a genuine channel: optimising existing publisher relationships and recruiting new ones
- A tight feedback loop with the in-house creative team on performance content
- Scaling paid acquisition to drive the international growth plan

While paid is the core, the role reaches wider. You'll work alongside CRM on acquiring customers who stick, feed into the retention push, and have a real voice across the broader digital mix. It's a paid seat with genuine breadth, not a silo.

What we're looking for

- Give or take - 4+ years in performance or paid media
- Solid and hands-on across both Meta and Google
- Experience running efficient paid campaigns across Meta, Google, YouTube and TikTok
- A track record of growing conversion volume within CPA targets
- Comfortable building and reading your own GA4 reporting, with a solid grasp of attribution
- A believer that creative drives performance, and someone who works well with creative teams
- Agency-trained is a plus. Product or retail background is nice but not essential. It's the paid craft that counts

Sound like you? Apply here!

📌 Digital Marketing Manager (Paid) - GlobalC Brand (Sydney)
🏢 ETISK - ecommerce u0026 retail recruitment
📍 Sydney