DIGITAL MARKETING MANAGER | AGTECH | SYDNEY (LOWER NORTH SHORE)

Hybrid working

Our client is an Australian agricultural technology company whose products are trusted daily by producers running large, remote operations. They are growing quickly, expanding into current product categories and new markets, and building a marketing team capable of supporting that. This role reports to the National Marketing Manager.

They want someone who will put the plumbing in place - the tracking, the reporting, the automation, the testing habits, so that digital marketing gets sharper every quarter rather than starting from scratch each time. You will be setting direction and doing the work yourself, so this suits someone who still enjoys being in the platforms.

RESPONSIBILITIES

- Run and improve paid acquisition across Google, Meta and other channels
- Structure campaigns that bring in qualified leads, then improve them through disciplined testing
- Work on landing pages and conversion rates alongside creative and web
- Build email programs and automated journeys covering onboarding, engagement and retention
- Sharpen how audiences are segmented and how communications are personalised
- Support renewals and account growth with targeted digital activity
- Look after the website and the conversion paths through it
- Keep tracking and measurement clean,



and build reporting people actually use to make calls
- Support the CRM and marketing automation stack, including data quality and audience management
- Find practical ways to apply automation and AI to marketing workflows
- Design and run experiments across audiences, channels, creative and journeys, and share what you learn with the wider team

REQUIREMENTS

- Experience building digital media strategy - audience planning, channel mix, campaign structure and optimisation - with commercial results behind it
- Strong hands-on capability across Google and Meta
- A history of planning, launching and improving digital campaigns
- Genuinely analytical. You are comfortable in the numbers and use them to decide, not to justify
- Working knowledge of CRM, email marketing and customer journeys
- Website optimisation and digital analytics experience
- Organised, detail-focused, able to keep several things moving at once
- Curious about automation, emerging tools and AI in a marketing context

NICE TO HAVE

- Background in technology, SaaS or subscription businesses
- Hands-on time with CRM and marketing automation platforms
- Experience owning an acquisition budget
- Lifecycle or retention marketing experience

📌 Digital Marketing Manager (Sydney)
🏢 Talentd Recruitment
📍 Sydney