Company Description

Conversion Kings is a leading conversion rate optimisation (CRO) agency specialising in helping e-commerce and lead generation businesses turn more of their existing traffic into revenue and growth.

For 12 years, we’ve been building and refining the frameworks, processes and expertise required to run effective experimentation programs - combining Strategy, Data, Research, Design and Development to uncover opportunities, test ideas and create measurable improvements in website performance.

We don’t believe in guesswork. We use evidence, research and experimentation to understand what is holding a website back, identify where the biggest opportunities lie, and systematically test ways to improve performance.

About the role

Due to continued growth, we’re looking for a commercially minded Experimentation Specialist to join our team.

This is a full-time hybrid role, ideally based in Brisbane, focused on helping clients build and execute structured experimentation programs that deliver measurable commercial outcomes.

Key responsibilities

Research & Opportunity Identification

- Facilitate client Discovery Sessions to understand their business, customers, commercial goals and growth challenges
- Review quantitative and qualitative research to identify conversion barriers and growth opportunities
- Interpret research findings and tactic reports from subject matter experts and connect them back to client objectives
- Identify opportunities where experimentation can generate meaningful business impact

Experimentation Strategy

- Turn research and data into clear, evidence-based experimentation hypotheses
- Develop prioritised testing roadmaps based on potential impact, confidence and effort
- Build quarterly experimentation strategies aligned to client commercial goals




- Challenge assumptions and identify opportunities to test rather than rely on opinion or best practice

Experiment Execution

- Develop experiment concepts, test charters and low-fidelity test designs
- Clearly define hypotheses, primary metrics, success criteria and expected outcomes
- Collaborate with Design and Development teams to ensure experiments are accurately translated and launched
- Coordinate experiment delivery across internal teams and client stakeholders
- Monitor experiments and identify issues or opportunities throughout the testing process
- Analyse results and translate findings into clear, actionable recommendations
- Feed experiment learnings back into the optimisation roadmap and future testing strategy

Client & Project Management

- Manage experimentation projects from planning through to delivery, ensuring timelines and budgets are maintained
- Facilitate weekly client meetings, monthly performance reviews and strategic workshops
- Communicate complex research, experimentation and performance insights in a clear and commercially relevant way
- Build trusted relationships with client stakeholders and become a strategic partner in their experimentation program

Commercial Growth

- Identify opportunities to expand experimentation programs based on client needs and performance opportunities
- Contribute to upsell opportunities and current business pitches
- Help clients understand the commercial value of building a structured experimentation culture

What we're looking for





We’re looking for someone who combines analytical thinking, commercial judgement and curiosity. You’ll ideally have:

- Proven experience in Conversion Rate Optimisation, experimentation, digital optimisation or value/performance improvement across e-commerce and/or lead generation businesses
- A strong understanding of experimentation principles, including hypothesis development, test design, measurement and interpretation
- The ability to connect quantitative and qualitative insights to commercial opportunities
- Strong analytical and problem-solving skills, with the ability to turn data into clear recommendations
- A solid understanding of digital marketing, with additional expertise in areas such as Analytics, UX, Web Development, SEO, PPC, Social Media or related disciplines highly regarded
- Experience working with qualitative and quantitative research methods
- Strong project management skills and the ability to manage multiple priorities
- Excellent communication skills and confidence working directly with clients and stakeholders
- A collaborative mindset and the ability to work effectively across Strategy, Data, Research, Design and Development

Why join Conversion Kings?

As well as the exciting projects and industry-leading clients you will be working with, here are a few of our benefits & perks:

- Monthly Paid Rostered Day Off (RDO) excl. Easter, Dec & Jan
- Birthday day off
- EOFY & Christmas parties, social events
- Employee of the month award / bonus
- Hybrid Work: 3 days in the office / 2 days remote
- Dedicated assistant support to help manage administration tasks
- Free coffee, breakfast & snacks
- Comprehensive training playbooks with structured processes and templates

If this role sounds like a positive fit, then we would love to hear from you!

📌 Experimentation Specialist (Brisbane)
🏢 Conversion Kings
📍 Brisbane