Growth & Acquisition Lead

Location: Australia (hybrid) or remote, AEST/AEDT Reports to: working directly with Crumble's Founder/Co-founder on growth strategy

About Crumble

Crumble is one of Australia and New Zealand's fastest-growing direct-to-consumer cookware brands — vibrant, non-toxic ceramic and hybrid cookware built for kitchens people actually want to be photographed in. Our promise is Joy · Safety · Ease, and it shows up everywhere: in the product, the packaging, the ads, and the way we talk to customers. This is a growth-stage business with a premium positioning we protect fiercely, even while we scale fast.

The role

We're hiring a Growth & Acquisition Lead to work hand-in-hand with our Founder/Co-founder on how Crumble grows — both how new customers find us (Meta, Google, and the broader paid ecosystem) and how we keep them (lifecycle and email marketing in Klaviyo).

This is a hands-on individual contributor role, not a people-management one: you're the person actually in the ad accounts and the flow builder, not briefing someone else to be. You'll coordinate closely with our external Meta and Google agency partners day-to-day, but the strategy, the build, and the numbers are yours to own.

What you'll own

● Paid media strategy & performance. Day-to-day ownership of the Meta ads and Google paid search relationship — briefing and directing our agency partners, setting budget allocation, and owning CAC, ROAS, and blended acquisition efficiency.

● Creative testing pipeline. Run the test-and-learn engine for ad creative — hooks, formats, angles — mapped to our customer archetypes, so spend goes toward what's actually converting.

● Landing page & funnel optimisation.



Test landing pages and onsite conversion points against paid traffic, and close the loop between ad click and checkout.

● Campaign calendar (acquisition-led). Build the rolling calendar of launches, seasonal moments, and collab drops from the acquisition side — timing spend and creative to product availability and inventory.

● Lifecycle & email marketing. Hands-on ownership of Klaviyo — flows (welcome, cart/browse recovery, post-purchase, winback), campaign sends, and segmentation — working directly with the founder on what the retention calendar should prioritise.

● Compliance-aware offer support. Flag consumer-law risk on any pricing or gift-with-purchase claim, in ads or in email, before it ships.

● Reporting. Own the acquisition-side numbers — CAC by channel, current customer revenue, blended MER — and bring a clear read to monthly performance reviews.

● AI-assisted creative & speed. Use AI tools day-to-day to move faster — Claude for briefing, analysis, and copy iteration; Higgsfield (or similar) for rapid creative and video generation to keep the testing pipeline stocked without waiting on a full production cycle.

What success looks like

● CAC and blended MER trending in the right direction quarter over quarter





● A live creative testing cadence with a clear read on what's winning and why

● New customer revenue growth that doesn't come at the cost of margin or brand voice

● Paid and retention calendars visibly in sync

● Zero compliance surprises on pricing or gift-with-purchase claims in paid creative

Who you are

● 2+ years running Meta and Google paid media for a DTC or ecommerce brand, ideally premium or design-led

● Fluent in CAC, ROAS, MER, and how to read a creative test properly

● Comfortable with GA4 and Shopify for funnel and revenue analysis

● Some lifecycle/CRM exposure — enough to collaborate on segmentation and timing

● Understands home-goods customer psychology — identity, hosting pride, aesthetic self-expression — and can brief that into creative

● Instinctively protects brand equity, and knows the difference between urgency and desperation

● A genuine hands-on operator, not a strategist who hands off execution — comfortable being the one building the campaign and the flow, not just briefing someone else to

● Works well reporting directly to a founder — comfortable with ambiguity, fast decisions, and no layer of management between you and the work

● Hands-on comfort with AI tools (e.g. Claude, Higgsfield, Midjourney/Kling-type generators) for research, copy, and creative production — genuine fluency, not just having tried ChatGPT once

Brand fit

You'll be measured on the same line every Crumble decision runs through: does this choice bring joy, safety, or ease — and if not all three, which two, and is the third defended elsewhere? If that question makes sense to you instinctively, you'll fit here.

📌 Growth and Aquisition Lead (Australia)
🏢 Crumble
📍 Australia