Company Description Generation AI provides structured AI startup development programs for first-time founders and founding teams who are launching from scratch or have started within the last 12 months. The organization uses proven frameworks and tactics to help participants avoid common early-stage founder pitfalls and turn ideas into investable startups. Each program concludes with a demo day showcase designed to connect founders with potential investors and funding opportunities.

Generation AI’s next free cohort is open to eligible founders and startups based in Victoria, Australia, offering a supportive environment to accelerate growth and validation.

Role Description The Growth Marketing Manager (Part-time Contract) will design, execute, and optimize growth initiatives to attract and retain founders for Generation AI’s programs. This hybrid role is based in Melbourne, VIC, with a mix of on-site collaboration and flexible work-from-home arrangements. Day-to-day responsibilities include planning and running multichannel campaigns, managing funnels from awareness through application, and analyzing performance to improve acquisition and engagement.

The role involves managing marketing projects and timelines, coordinating with internal stakeholders and partners,



and implementing marketing automation workflows to nurture leads. This is a full-time role focused on measurable growth outcomes for program cohorts and brand visibility.

Qualifications

- Demonstrated skills in Growth Marketing and broader Marketing strategy to drive acquisition, activation, and retention.
- Proficiency in Marketing Analytics and Web Analytics tools to track performance, derive insights, and make data-driven decisions.
- Experience with Marketing Automation platforms to build, test, and optimize email sequences, nurture journeys, and lifecycle campaigns.
- Strong Project Management capabilities to prioritize initiatives, manage timelines, and coordinate cross-functional stakeholders.
- Ability to design and execute digital campaigns (e.g., paid social, content, email) tailored to startup and founder audiences.
- Excellent written and verbal communication skills, with the ability to translate complex concepts into clear, compelling messaging.
- Comfort working in a startup or innovation-focused workplace, with adaptability to changing priorities and experimentation.
- Relevant tertiary qualification in Marketing, Business, Communications, Data Analytics, or a related field, or equivalent practical experience.

📌 Growth Marketing Manager (Part-time Contract) (Australia)
🏢 SMEC AI
📍 Australia