Founded in Bendigo in 2009, YourLand Developments are now one of Victoria's leading privately owned property developers. Their portfolio has grown from Bendigo into significant residential, industrial and mixed-use development projects across Melbourne. Track record spans Bendigo, the Surf Coast and Melbourne. Known for creating close-knit communities and commercial developments built on team-oriented partnerships, with a focus on quality masterplanning that fosters genuine connection rather than volume delivery.

The Role:

Responsible for implementing the strategic digital marketing initiatives that enhance capability, customer experience and marketing effectiveness, you'll work across CRM, marketing automation, websites, SEO, AI and analytics to establish and optimise the digital frameworks, workflows and reporting systems that support the broader marketing function.

This includes:

- Build out marketing automation from the ground up across Salesforce Marketing Cloud, including nurture streams, behavioural triggers and lead scoring, following a recent platform migration
- Plan and deploy re-engagement campaigns to activate dormant and inactive leads, enriching customer data through progressive profiling
- Oversee SEO, collaborating closely with the Content Marketing Manager and Project Marketing Managers on execution
- Drive website conversion optimisation, focused on customer journey,



AB testing, CTAs and form placement
- Build and maintain reporting dashboards across campaign, website, CRM and database performance
- Lead the adoption of AI-assisted marketing workflows and support rollout of tools like Microsoft Copilot across the business

About You:

- Experienced in marketing automation, this is the core requirement of the role
- Proven expertise with Salesforce Marketing Cloud (EDM, SMS, automation), Salesforce CRM/admin experience not required
- Experience with Microsoft Dynamics a bonus, not essential
- Solid, mid-level experience in website conversion optimisation
- Working knowledge of SEO fundamentals beneficial
- Demonstrated experience in a digital marketing role, open to candidates from outside Property or Real Estate
- Tertiary qualification in Marketing, Digital Marketing or related field highly regarded
- Comfortable managing multiple projects and stakeholders at once
- Experience working with AI and new marketing technology, professional or personal projects

The Perks:

- Report into an impressive, down-to-earth manager with strong industry experience
- WFH flexibility - currently 1 day in place
- Agile business with close access to the Managing Director and significant growth
- Great culture, new modern offices

#J-18808-Ljbffr

📌 Digital Marketing Manager (Melbourne)
🏢 Redpath Partners
📍 Melbourne