- Location Sydney, Melbourne or Brisbane

Job Description

Manager, Search Insights & Discoverability

- Permanent Chance
- Location Sydney, Melbourne or Brisbane

At Suncorp, we're redefining how customers discover, engage with and experience our brands in an increasingly digital and AI-driven world. We're looking for an experienced Manager, Search Insights & Discoverability to lead the next evolution of search strategy across our portfolio of brands and products.

The Opportunity

Search is rapidly evolving. Traditional SEO now sits alongside AI-powered search experiences, generative engines and emerging discovery channels that influence how customers find and engage with brands.

More Specifically, You Will

Lead Organic Search Strategy and Performance

- Own and deliver the multi-brand search roadmap across SEO, GEO and emerging discovery channels.
- Drive growth in organic Share of Voice, visibility, qualified demand and website search performance.
- Balance customer needs, commercial opportunities, risk and delivery priorities to maximise outcomes.

Generate Actionable Search Insights

- Analyse customer demand, category trends, competitor activity and market opportunities.
- Monitor brand visibility across owned, earned, paid, social, partner and third-party platforms.
- Translate insights into prioritised recommendations that influence business, marketing and digital strategies.

Drive Technical Search Excellence

- Establish SEO and GEO standards, governance frameworks and technical requirements.
- Provide assurance across website enhancements, platform releases and migration programs.
- Identify and manage risks impacting crawlability, indexation, discoverability and performance.

Own Measurement and Experimentation

- Lead reporting and performance measurement across visibility, Share of Voice, citations, traffic and commercial contribution.




- Develop test-and-learn frameworks to improve search outcomes and support data-driven decision making.
- Clearly communicate performance insights, attribution considerations and optimisation opportunities.

Co-Lead OneSearch

- Partner with Brand and Customer Experience teams to align SEO, GEO, SEM and emerging search strategies.
- Create shared insights, planning frameworks, measurement approaches and testing programs.
- Identify opportunities for greater efficiency and growth across the search ecosystem.

Build Capability and Lead a High-Performing Team

- Develop and coach a team of search specialists.
- Drive capability uplift across SEO, GEO and digital discoverability disciplines.
- Foster an inclusive, collaborative and high-performance culture.

Manage Agency and Technology Partnerships

- Lead relationships with search agencies and technology providers.
- Ensure clear deliverables, robust methodologies and effective capability transfer.
- Optimise investment and deliver value for money.

Shape the Future of Search

- Stay ahead of changes in search behaviour, AI platforms, algorithms and digital technologies.
- Assess emerging trends and translate them into strategic recommendations that support future growth and capability.

What You'll Bring

- Degree qualification in Business, Marketing, Communications, Information Systems, E-Commerce or a related discipline.
- Industry certifications in SEO, GEO, analytics, digital marketing or related areas are desirable.




- Significant experience leading organic search strategy and performance across large, complex, multi-brand digital environments.
- Proven expertise across SEO, GEO and emerging discovery channels.
- Strong experience connecting search performance to customer and commercial outcomes.
- Demonstrated success using insights, experimentation and analytics to drive performance improvements.
- Experience leading specialist teams and influencing senior stakeholders in complex organisations.
- Strong vendor, agency and investment management experience.
- Financial services experience and understanding of evolving customer behaviours will be highly regarded.

Key Capabilities

- Deep expertise in search strategy, discoverability and future search trends.
- Strong knowledge of AI-enabled search experiences, large language model discovery and GEO.
- Commercially focused with the ability to translate visibility and engagement outcomes into business impact.
- Strong governance, risk management and decision-making capabilities.
- Exceptional stakeholder engagement and influencing skills across business and technology functions.
- Proven people leadership skills with a track record of developing high-performing teams.

What We Can Offer You

- Discounts and offers on a range of insurance products
- A range of flexible working and leave options, including 20 weeks paid parental leave, 4 weeks secondary carer parental leave, and unlimited paid emergency response leave.
- Invest in your brighter future with ongoing study support and career development programs.
- Give back to our communities with payroll giving, donation matching and paid volunteer leave.
- Prioritise your work/life balance with our robust employee assistance program and dedicated employee council.

Employee benefits | Suncorp Group

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📌 Manager, Search insights & Discoverability (Sydney)
🏢 Suncorp Group
📍 Sydney