Liquor Sales Representative – Retail & On-Premise | Queensland

Location: Brisbane or Gold Coast, QLD

Employment Type: Full-Time

Industry: Liquor Sales

Territory: Brisbane, Gold Coast & surrounding QLD regions

Work Location: Field Based / In Person

About Drinxfactory

Drinxfactory is one of Australia’s leading liquor field sales, merchandising and activation agencies, representing an exciting portfolio of established and emerging liquor brands across Australia.

As we continue to expand our Queensland sales operation, we are looking for an experienced Liquor Sales Representative to join our team in a full-time capacity, working across both retail and on-premise accounts .

About the Role

This is a hands-on, in field-based sales role responsible for driving distribution, sales and brand growth across the Queensland market.

Based in Brisbane or Gold Coast, you will be on the road managing and developing relationships across:

- Retail: Independent bottle shops, liquor groups and key retail accounts
- On-Premise: Bars, pubs, restaurants, hotels and hospitality venues

You will represent a portfolio of liquor brands, opening new accounts, growing existing customers, securing orders and identifying opportunities to increase distribution, ranging and visibility.

Key Responsibilities

- Manage and grow an assigned Queensland sales territory
- Conduct regular face-to-face sales calls across retail and on-premise accounts
- Open new accounts and drive new distribution
- Generate and close orders across the brand portfolio
- Build strong relationships with liquor retailers, venue managers, owners and key decision-makers
- Present new products, promotions and brand opportunities
- Increase ranging, menu placements and in-venue/in-store visibility
- Identify new business opportunities throughout the territory
- Support activations, tastings, staff education and brand initiatives where required
- Maintain accurate reporting across visits, sales, distribution and opportunities




- Provide ongoing market and competitor insights to the wider team
- Work towards clear sales, distribution and activity KPIs

What We're Looking For
- Proven liquor sales experience – mandatory
- Experience within retail and/or on-premise liquor sales
- Strong understanding of the Queensland liquor and hospitality market
- Proven ability to generate sales and win new business
- Existing industry relationships will be highly regarded
- Excellent communication, negotiation and relationship-building skills
- Confident presenting and selling to retailers and hospitality operators
- Self-motivated, organised and comfortable managing your own territory
- Target-driven with a strong commercial mindset
- Current Australian driver's licence and reliable vehicle
- Current RSA

The Ideal Person You enjoy being in market, meeting customers and building relationships.

You're comfortable walking into a bottle shop, bar, pub or restaurant, starting a conversation with the decision-maker and turning an chance into a sale.

You take ownership of your territory, enjoy working towards targets and want the freedom to get out on the road and grow brands without unnecessary red tape.

What We Offer

- Full-time position
- Competitive salary package
- Travel/kilometre reimbursement
- Performance-based incentives
- Exciting portfolio of liquor brands
- Autonomy to manage and grow your territory
- Support from Drinxfactory's national sales, merchandising and operations teams
- Opportunity for career growth as our Queensland operation continues to expand

Important Application Note Applicants must have previous liquor sales experience.

Experience selling into independent liquor retail and/or on-premise venues is highly desirable.

Candidates must be Brisbane-based and comfortable travelling regularly across Brisbane, the Gold Coast and surrounding areas.

How to Apply

- To be considered for this opportunity, please send an email to [email protected] and [email protected]
- Apply via Linkedin

📌 Liquor Sales Representative (Brisbane)
🏢 Drinxfactory
📍 Brisbane