Our client a well-established and growing liquor retailer is looking to appoint a talented Loyalty & Digital Marketing Manager to join their Melbourne-based marketing team.

This is a fantastic opportunity for a commercially minded, digitally savvy marketer who loves the intersection of customer loyalty, digital marketing and retail. You’ll take ownership of a growing loyalty and digital ecosystem, leading the strategy, execution and optimisation of loyalty initiatives, digital campaigns, eCommerce, EDM, SMS, paid media, website activity and customer engagement.

Working across a broad remit, you’ll analyse customer and campaign performance, develop initiatives to grow loyalty participation and member value, manage paid social campaigns and digital budgets, and deliver integrated digital campaigns around key retail selling periods. You’ll also oversee organic social strategy, eCommerce promotions, website optimisation and digital development projects, working closely with internal stakeholders, suppliers and external partners.

Commercially, this role has plenty of substance. You’ll work with supplier partners to develop funded campaigns and loyalty opportunities,



using data and insights to demonstrate performance and identify opportunities to drive greater customer engagement and business growth.

What We’re Looking For

- 5+ years’ experience across digital marketing and/or loyalty
- Strong experience in customer engagement and loyalty programs
- Hands-on knowledge of paid social, particularly Meta, and digital advertising budgets
- Experience with EDM/SMS platforms, analytics and campaign reporting
- Strong commercial acumen and confidence working with supplier-funded campaigns
- Excellent project and stakeholder management skills
- Highly organised with the ability to juggle multiple campaigns and deadlines
- Solid analytical, communication and briefing skills

Experience within retail, FMCG, hospitality or the drinks industry would be highly regarded, as would exposure to loyalty platforms, eCommerce, SEO/SEM, Klaviyo and external digital or development agencies. This is an opportunity to step into a highly visible role where you can genuinely influence customer loyalty and digital growth. You’ll join a collaborative, creative and fast-paced marketing team with the autonomy to make an impact.

If loyalty, digital and customer engagement are your sweet spot, we’d love to hear from you.

📌 Loyalty & Digital Marketing Manager Retail Drinks (Melbourne)
🏢 Brightside Executive Search
📍 Melbourne