Senior Copywriter - Roam (Telstra's In-House Creative Agency)

Location: Sydney, NSW

Reports to: Creative Lead (Copy)

Type: 6-month contract

About Roam

Roam is Telstra's in-house creative team. We're a collective of hybrid makers and storytellers from all corners of the industry. We partner closely with Telstra's marketing team and agency partners to push craft and creativity in everything we do. We move fast, think sharp, and make it memorable. We're here to raise the bar, create meaningful customer experiences, and make every interaction count.

The Role

We're looking for a copywriter who thrives in the world of 1:1 communications and service messaging. From emergency comms to basic customer service updates, you'll have a keen eye for detail, and the ability to create clear, compelling, and customer-focused copy that strengthens relationships and drives action across a range of 1:1 channels.

This is a hygiene job for a large communications platform. The right candidate won't mind rolling up their sleeves and deep diving into a range of different copy templates to weed out repetition and delete unnecessary comms.

With that in mind, you'll get to shape communications that feel relevant, useful, and distinctly human. Working closely with our strategists, producers, marketers, and channel specialists, you'll also be required to deliver consistent customer communications that adhere to Telstra's brand and tone of voice.

A strong understanding of customer behaviour, personalisation, accessibility, and compliance is essential. You'll know how to turn complex messages into simple, engaging communications that connect with our customers and drive action.

What You'll Do

- Write engaging, customer-centric service messaging across a range of channels, including email, SMS, push notifications, in-app messaging,



and other 1:1 communications.
- Occasionally develop messaging across the customer lifecycle, including acquisition, onboarding, engagement, retention, and loyalty initiatives.
- Collaborate with designers, strategists, producers, and marketing teams to create effective customer experiences.
- Translate customer insights and business objectives into relevant, actionable communications.
- Apply personalisation principles to create messages that feel timely, useful, and tailored.
- Ensure all copy meets accessibility, legal, and compliance requirements, while maintaining a strong brand voice.
- Use testing, performance insights, and customer feedback to continually improve communications.
- Work quick without sacrificing craft, clarity, or attention to detail.

What You'll Bring

- Proven experience as a copywriter within service messaging, CRM, direct marketing, customer communications, or a creative agency environment.
- Exceptional writing skills across short-form and long-form communications, with a sharp eye for detail.
- Experience writing for email, SMS, push notifications, and customer journey communications.
- Understanding of customer lifecycle marketing, personalisation, and behavioural messaging.
- Ability to balance creativity with performance objectives, compliance requirements, and accessibility standards.
- Strong collaboration skills and a passion for customer-centred thinking.




- A curiosity for optimisation, testing, and continuously improving customer experiences.

We're amongst the top 2% of companies globally in the CDP Global Climate Change Index 2023, being awarded an 'A' rating. If you want to work for a company that cares about sustainability, we want to hear from you.

As part of your application with Telstra, you may receive communications from us on +61 440 135 548 (for job applications in Australia) and +1 (623) 400-7726 (for job applications in the Philippines and India).

When you join our team, you become part of a welcoming and inclusive community where everyone is respected, valued and celebrated. We actively seek individuals from various backgrounds, ethnicities, genders and disabilities because we know that diversity not only strengthens our team but also enriches our work. We have zero tolerance for harassment of any kind, and we prioritise creating a workplace culture where everyone is safe and can thrive.

As part of the hiring process, all identified candidates will undergo a background check, and the results will play a role in the final decision regarding your application.

We work flexibly at Telstra. Talk to us about what flexibility means to you. When you apply, you can share your pronouns and / or any reasonable adjustments needed to take part equitably during the recruitment process.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information or the application form, and require this in an alternate format, please contact our Talent Acquisition team via the contact details found at www.telstra.com.au/careers/diversity-equity-and-inclusion/disability-employment

📌 Senior Copywriter (Sydney)
🏢 Telstra
📍 Sydney