POSITION TITLE: Senior Graphic Designer

DEPARTMENT: Marketing

REPORTING TO: Head of Brand & Marketing

EMPLOYMENT STATUS: Full-time

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ROLE DESCRIPTION

Reporting to the Head of Brand & Marketing, the Senior Graphic Designer plays a key role in shaping and executing the visual identity of the brand across all channels.

This role is responsible for leading the development and rollout of campaign and seasonal creative across digital, social, CRM, paid media, eCommerce, and wholesale touchpoints, ensuring consistency, innovation, and strong alignment with brand direction.

The role combines hands-on design execution with creative leadership, supporting junior team members while driving high-quality output across fast-moving marketing and campaign calendars.

KEY RESPONSIBILITIES

- Lead the design and execution of visual assets across all brand and marketing channels
- Translate seasonal campaign direction into cohesive multi-channel creative outputs
- Ensure strong visual consistency across digital, social, CRM, paid media, eCommerce, and wholesale
- Collaborate closely with marketing, ecommerce, and creative teams to deliver campaign rollouts
- Contribute to the evolution of brand identity through innovative and elevated design solutions
- Manage multiple projects simultaneously while maintaining high attention to detail and deadlines

DUTIES: CAMPAIGNS & CREATIVE DIRECTION SUPPORT

- Lead the adaptation of seasonal campaign creative across all channels
- Ensure campaign vision is consistently translated into social, CRM, paid, eCommerce, and wholesale assets
- Develop supporting creative elements to enhance campaign storytelling
- Collaborate with the Head of Brand & Marketing to refine and execute seasonal visual direction




- Maintain alignment between concept development and final output across all touchpoints

DIGITAL, SOCIAL & CONTENT CREATIVE

- Support creation of digital-first creative for social media platforms (Instagram, TikTok, etc.)
- Develop high-performing content variations for ongoing organic and paid use
- Establish and refine design systems and templates for social and digital output
- Ensure all content reflects current campaign direction and brand aesthetic
- Identify opportunities to elevate visual storytelling across digital channels

E-COMMERCE / DIGITAL DESIGN SUPPORT

- Lead and support the design execution of eCommerce assets across the website and digital channels, ensuring a cohesive and elevated brand experience online.
- Responsible for the creation and rollout of digital-first design including homepage updates, campaign landing pages, product launches, promotional tiles, and CRM assets.
- Work closely with the eCommerce and marketing teams to ensure timely delivery of assets aligned with trade calendar, launches, and promotional periods.
- Support ongoing optimisation of the online customer experience through refined design systems, ensuring consistency across desktop, mobile, and CRM touchpoints.
- Maintain a robust understanding of UX/UI best practice to ensure all digital creative enhances navigation, product discovery, and conversion performance.

CRM & EMAIL DESIGN





- Lead design and execution of email marketing campaigns
- Ensure CRM creative aligns with broader campaign and brand direction
- Develop modular email systems and reusable design frameworks alongside marketing and digital team guidance
- Oversee quality control of CRM visuals prior to deployment

PAID MEDIA CREATIVE

- Lead the development of paid social creative assets and variations for testing
- Work closely with performance teams to optimise creative output based on results
- Ensure all paid assets are aligned with brand direction while meeting performance needs
- Identify opportunities for new creative formats to improve engagement and conversion

WHOLESALE GRAPHIC SUPPORT

- Oversee development of trade-ready creative assets for wholesale partners
- Support adaptation of campaign imagery for wholesale use across global markets
- Maintain high-quality standards across all wholesale creative outputs

TEAM LEADERSHIP & CREATIVE SUPPORT

- Support workflow management within the marketing team
- Contribute to creative problem-solving and execution efficiency

ASSET MANAGEMENT & DELIVERY

- Ensure all creative assets are accurately produced, organised, and delivered on time
- Oversee version control and consistency across all design files
- Maintain structured asset libraries across campaigns and seasonal collections
- Support smooth handover of assets across internal and external teams

GENERAL CREATIVE RESPONSIBILITY

- Support ongoing evolution of brand identity through considered design output
- Contribute ideas and concepts during campaign and seasonal planning phases
- Provide ad hoc design support across marketing and creative needs
- Maintain awareness of industry trends to inform creative direction and innovation

📌 Senior Graphic Designer (Rosebery)
🏢 Shona Joy
📍 Rosebery