12-month contract — Parental Leave Cover | Melbourne

We believe the right connection can change your life — at Mentorloop, our mission is to make mentoring mainstream.

We’re looking for an experienced Head of Marketing to lead Mentorloop’s marketing function for 12 months, working across brand, growth, product marketing, and go-to-market strategy.

This is a broad, hands-on leadership role in a small SaaS business. You’ll own the marketing strategy, lead a lean team, and work closely with Product, Sales, Customer Success, and Engineering to turn market opportunities into compelling campaigns, clear positioning, and a cohesive buyer journey.

We’re looking for someone who can see the big picture and get into the weeds. You’ll inherit plenty that’s working, but we don’t expect you to simply keep the lights on. We want someone with the experience and curiosity to challenge our thinking, spot opportunities we haven’t, and help shape where Mentorloop marketing goes next.

We work in a hybrid model from our Richmond-based office in Melbourne.

You Are:

- An experienced B2B marketer — you’ve spent significant time in marketing leadership roles, ideally within SaaS, technology, or another complex B2B environment.
- A strategic generalist — you’re comfortable moving between positioning, demand generation, product marketing, brand, content, RevOps, and sales enablement, and understand how the pieces fit together.
- Commercially minded — you think beyond leads and campaign metrics. You want to understand the funnel, where revenue is getting stuck, what customers value, and where marketing can make the biggest difference.
- Comfortable in a lean environment — you don’t need a seven-person specialist team to make things happen. You know when to do something yourself, when to delegate, and when a specialist or external partner will produce a better result.
- A strong cross-functional partner — your sweet spot is working with Sales, Product, Customer Success and Engineering, balancing different perspectives while keeping the customer and commercial prospect at the centre.




- Curious and experimental — you’re interested in what’s changing in B2B marketing, search, AI and SaaS, and you’re willing to test new approaches rather than defaulting to the old playbook.
- A clear communicator — you can turn complex products, customer needs, and market trends into positioning and messaging people actually understand.
- Motivated by an entrepreneurial environment — you’re a self-starter, comfortable with autonomy, and excited by the opportunity to have a meaningful influence on a growing business.

Responsibilities:

- Marketing Strategy & Leadership — own Mentorloop’s marketing strategy, priorities, and quarterly OKRs, making deliberate decisions about where our time and budget will have the greatest impact.
- Go-to-Market Strategy — work across Product, Sales, and Customer Success to bring products and features to market, develop positioning and messaging, and translate Mentorloop’s product roadmap into compelling customer value.
- Growth & Funnel Optimisation — partner with Sales to understand our funnel from first touch through to opportunity and revenue, diagnose friction and identify where marketing can improve performance.
- Product Marketing — stay close to our customers, competitors and market; maintain our personas and value propositions; and help Sales and Customer Success communicate Mentorloop’s value effectively.
- Brand & Content — act as a guardian of the Mentorloop brand and narrative, overseeing our website, content engine, social presence, nurture programs and thought leadership.
- Paid Campaigns & Demand Generation — oversee our inbound and paid acquisition programs, campaigns (Linkedin, Google) and experiments, measuring what works and changing what doesn’t.
- Marketing Operations — own our marketing technology stack, including HubSpot, automation, reporting,



and the processes that connect Marketing with the rest of the revenue function.
- AI & Experimentation — bring AI into how the team works day-to-day, from content and campaign production to marketing ops and reporting, finding ways for a lean team to punch above its weight.
- Reporting & Commercial Insight — own marketing and funnel reporting for the leadership team, turning performance data into useful insights and recommendations rather than simply reporting numbers.
- Team & Partner Leadership — lead and develop our marketing team and coordinate external specialists, contractors, and partners when and where they can extend our capability.
- Cross-functional Leadership — contribute beyond the boundaries of marketing, working with teams across Mentorloop on the projects and priorities that will have the greatest impact on the business.

Experience we're looking for:

You’ll likely bring substantial experience across B2B marketing, with experience owning strategy as well as execution.

Experience in SaaS or technology, particularly within a growing or scaling business, would be highly valuable. We’d also love to hear from people with strong experience across areas such as product marketing, HubSpot/marketing operations, demand generation, brand and go-to-market strategy.

Most importantly, we’re looking for someone with good judgement: someone who can look at a long list of things we could do and take action on what we should do.

You don't need to tick every box. If your experience looks a little different but you think you could make an impact here, we'd still like to hear from you.

Why work with us?

- We're a small global team, and everyone has the opportunity to have a meaningful impact on our product and business.
- We’re agile and believe in continually improving ourselves and our processes.
- You'll get an annual learning & development budget.
- We offer flexible working arrangements.
- We're a certified B Corporation.
- We’ll connect you with a mentor based on your personal & professional development goals.
- You get the day off on your birthday ?

📌 Senior Marketing Lead (Melbourne)
🏢 Mentorloop
📍 Melbourne