About Us

We’re a privately held, family business competing against some of the biggest multinationals in the world. We are Australia’s No. 1 Pure Coffee Company*. Since 1947, we’ve been building brands into internationally recognised household names like Vittoria Coffee, Jarlsberg Cheese and Santa Vittoria mineral water. We are a fast-moving, innovative, market-leading business with a strong entrepreneurial culture. We only look at our competitors to ensure we can act differently.

About the Role

Due to continued growth, we are looking for a driven and commercially minded Business Development Manager to join Vittoria Coffee and grow our presence across Sydney.

This is a true hunter role for someone who enjoys being out in the market, opening doors and turning opportunities into new business. You will be responsible for identifying and winning new café, restaurant and hospitality accounts, while building strong relationships that deliver long-term growth. Representing some of Australia’s most recognised brands, you will have the opportunity to sell across our diverse portfolio, including Vittoria Coffee, Santa Vittoria mineral water and other leading products.

Responsibilities include:

- Proactively identify, target and win new business across your designated Sydney territory.

- Build and maintain a strong pipeline of prospective cafés, restaurants, hospitality venues and independent grocery customers.

- Spend time out in the market, prospecting, cold calling, networking and meeting prospective customers face-to-face.

- Take ownership of opportunities from initial contact and product presentation through to negotiation, conversion and account launch.

- Deliver against clear new business, sales, volume and distribution KPIs.

- Build relationships with key decision-makers and position Vittoria as a long-term business partner,



not simply a supplier.

- Identify opportunities to increase coffee volume, product ranging and overall customer value.

- Maintain a disciplined sales pipeline and consistently follow up leads and opportunities.

- Work closely with internal Sales, Coffee, Service and Marketing teams to successfully onboard and support new customers.

- Maintain accurate and timely reporting of sales activity, opportunities, customer visits and pipeline progress.

- Take full ownership of your territory, results and new business targets.

About you

- Proven experience in business development, field sales or territory management.

- A demonstrated ability to prospect, cold call and convert new customers.

- A proactive, tenacious and results-driven approach.

- Strong negotiation and relationship-building skills.

- The confidence to engage with business owners and senior decision-makers.

- Strong commercial awareness and the ability to identify opportunities quickly.

- Experience within coffee, FMCG, foodservice or hospitality highly regarded.

- A genuine passion for being out in the market and building business rather than sitting behind a desk.

- A current Australian driver's license.

We Offer You:

- A comprehensive remuneration package and commission structure

- Generous staff discounts on all products

- Personal and professional growth opportunities to continue learning and developing your career

- Work in a business with a true foodie culture partnering with some of the world’s best chefs, iconic restaurants and cafes.

- Be part of a unique culture built on strong family values

This is a great opportunity to join a fast paced family owned Australian business, with offices throughout Australia and Recent Zealand. If you’d like to work in one of the most successful and dynamic, family-owned Australian businesses, apply now.

📌 Business Development Manager - Sydney
🏢 Vittoria Food & Beverage
📍 Sydney