Founded in Bendigo in ****, YourLand Developments are now one of Victoria's leading privately owned property developers. Their portfolio has grown from Bendigo into significant residential, industrial and mixed-use development projects across Melbourne. Track record spans Bendigo, the Surf Coast and Melbourne. Known for creating close-knit communities and commercial developments built on collaborative partnerships, with a focus on quality masterplanning that fosters genuine connection rather than volume delivery.
The Role:
Responsible for implementing the strategic digital marketing initiatives that enhance capability, customer experience and marketing effectiveness, you'll work across CRM, marketing automation, websites, SEO, AI and analytics to establish and optimise the digital frameworks, workflows and reporting systems that support the broader marketing function.
This includes:
Build out marketing automation from the ground up across Salesforce Marketing Cloud, including nurture streams, behavioural triggers and lead scoring, following a recent platform migration
Plan and deploy re-engagement campaigns to activate dormant and inactive leads, enriching customer data through progressive profiling
Oversee SEO, collaborating closely with the Content Marketing Manager and Project Marketing Managers on execution
Drive website conversion optimisation, focused on customer journey,



AB testing, CTAs and form placement
Build and maintain reporting dashboards across campaign, website, CRM and database performance
Lead the adoption of AI-assisted marketing workflows and support rollout of tools like Microsoft Copilot across the business
About You:
Experienced in marketing automation, this is the core requirement of the role
Proven expertise with Salesforce Marketing Cloud (EDM, SMS, automation), Salesforce CRM/admin experience not required
Experience with Microsoft Dynamics a bonus, not essential
Solid, mid-level experience in website conversion optimisation
Working knowledge of SEO fundamentals beneficial
Demonstrated experience in a digital marketing role, open to candidates from outside Property or Real Estate
Tertiary qualification in Marketing, Digital Marketing or related field highly regarded
Comfortable managing multiple projects and stakeholders at once
Experience working with AI and recent marketing technology, professional or personal projects
The Perks:
Report into an impressive, down-to-earth manager with strong industry experience
WFH flexibility - currently 1 day in place
Agile business with close access to the Managing Director and significant growth
Great culture, new modern offices
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📌 Digital Marketing Manager (Melbourne)
🏢 Redpath Partners
📍 Melbourne