AUSDEX – Building Australia's next generation wholesale digital asset business
Location:
Sydney, Australia
Employment Type:
Full-time
Reports to:
Chief Executive Officer
Member of the Executive Leadership Team
An exceptional leadership opportunity
AUSDEX is seeking an outstanding
Head of Markets - Institutional Relationships
to help build one of Australia's most exciting new wholesale digital asset businesses.
This is a rare opportunity to join at the beginning of a significant strategic initiative while benefiting from the governance, credibility and stability of an established regulated financial services organisation, together with an institutional technology platform and core infrastructure already selected and progressing through implementation and operational readiness.
The successful candidate will play a central role in establishing AUSDEX's institutional market presence, building its client franchise and strategic partnerships, and leading the institutional go-to-market and commercial launch of the business.
For a senior markets executive who enjoys building businesses, earning the trust of sophisticated clients and creating long-term value, this represents a unique career prospect.
About AUSDEX
AUSDEX is the new wholesale digital asset business being developed by
ASF Capital Pty Ltd
, the regulated financial services subsidiary of
ASF Group Limited (ASX: AFA)
.
ASF Capital holds a long-standing
Australian Financial Services Licence (AFSL)
and is registered with AUSTRAC as a
Virtual Asset Service Provider
.
Designed specifically for wholesale clients, AUSDEX is intended to serve:
Institutional investors
Family offices
Corporate treasury clients
Professional investors
Financial institutions
Other qualifying wholesale investors
AUSDEX is being developed as an institutional-grade digital asset platform for wholesale clients. The platform is progressing through implementation and operational readiness, with its product and service offering to be introduced progressively subject to applicable regulatory requirements and Board approval.
Unlike many digital asset businesses, AUSDEX is being built within an established regulated financial services organisation,



combining institutional governance with innovative technology and commercial agility.
The opportunity
Reporting directly to the Chief Executive Officer, the Head of Markets will be responsible for establishing and leading AUSDEX's markets, distribution and strategic partnership capabilities.
The role is broad, commercial and highly visible.
Working as a member of the Executive Leadership Team, the Head of Markets will develop the institutional go-to-market strategy, build trusted senior client relationships, create a high-quality commercial pipeline and ensure market insight shapes the client proposition and future growth priorities.
This is a genuine business-building opportunity — not simply inheriting an existing franchise, but helping create one.
Key responsibilities
The Head of Markets will:
Develop and execute AUSDEX's institutional markets and distribution strategy.
Build trusted relationships with wholesale clients and senior market participants.
Lead business development, client coverage and sustainable revenue growth.
Develop strategic partnerships that strengthen market access and client outcomes.
Shape the institutional client proposition using market intelligence and direct client feedback.
Oversee the client journey in partnership with Operations and Compliance.
Build and lead a high-performing markets and client relationships team.
Represent AUSDEX with clients, counterparties, advisers and industry stakeholders.
Promote strong governance, market conduct and disciplined commercial decision-making.
Contribute to long-term strategy as a member of the Executive Leadership Team.
The ideal candidate
We are seeking a commercially minded senior markets executive with demonstrated experience building institutional relationships and growing financial services or market infrastructure businesses.
The successful candidate is likely to bring experience from:




Institutional financial markets
Digital assets
Exchanges and market infrastructure
Investment or institutional banking
Investment management
Brokerage
Custody
Payments
FinTech
Most importantly, you will combine institutional credibility and commercial judgment with a builder's mindset, high ethical standards and a commitment to long-term client success.
Why join AUSDEX?
This role offers considerably more than a traditional markets appointment.
You will have the opportunity to:
Build an institutional markets franchise from its earliest stages.
Define the client proposition, distribution strategy and commercial culture.
Work alongside an experienced Board and Executive Leadership Team.
Lead the institutional go-to-market and commercial launch of a new wholesale digital asset business.
Develop relationships across Australia's institutional investment community.
Create sustainable long-term value for clients, shareholders and the broader financial services ecosystem.
This is an opportunity to leave a genuine legacy.
What success looks like
Success in this role will be measured by building a business recognised for:
Trusted institutional relationships
A strong and high-quality commercial pipeline
Outstanding client experience
Disciplined and sustainable growth
High-quality strategic partnerships
Strong governance and market conduct
A credible institutional market presence
A major early priority will be establishing the institutional client franchise and commercial pipeline required to support the successful launch and subsequent growth of AUSDEX.
Why this opportunity is different
Many organisations talk about innovation.
Few have the opportunity to combine innovation with the governance, regulatory oversight and financial discipline of an established listed and regulated financial services business.
At AUSDEX, you will help build something genuinely new while working within an organisation committed to integrity, professionalism and long-term value creation.
If you are excited by the opportunity to shape Australia's next generation wholesale digital asset business, we would welcome the opportunity to speak with you.
#J-*****-Ljbffr

📌 Head Of Markets - Institutional Relationships (Sydney)
🏢 AUSDEX
📍 Sydney