Experience owning Meta and Google paid media for a DTC / eCommerce brand
Comfortable with working across Shopify
Genuine hands‐on comfort with AI tools for research, copy and creative production
Melbourne based - hybrid or remote
Reports directly to the CMO / CEO
WHO WE ARE
We're one of Australia and New Zealand's fastest-growing DTC brands in the home and lifestyle space, vibrant, premium product built for a customer who takes pride in how their space looks and feels. Our positioning is deliberately premium and we protect it fiercely, even while we scale fast. Every decision we make gets run through the same lens, and if that instinctively makes sense to you, you'll fit here.
THE ROLE
This is primarily a performance marketing role - you'll live in the ad accounts, the creative testing pipeline, and the numbers that tell us whether CAC is heading the right direction, with a secondary hand in the retention layer. You'll own the day-to-day Meta and Google relationship, briefing and directing agency partners, setting budget allocation, and owning CAC,



ROAS and blended acquisition efficiency. You'll run the test-and-learn engine for ad creative - hooks, formats, angles, mapped to customer archetypes, and test landing pages and onsite conversion points against paid traffic. You'll build the rolling acquisition calendar around launches, seasonal moments and product availability, and partner with the retention function on segmentation logic and offer timing. You'll flag any consumer-law risk on pricing or gift-with-purchase claims before creative ships, and bring a transparent read on CAC by channel, new customer revenue and blended MER to monthly performance reviews.
WHAT YOU'LL NEED
Experience running Meta and Google paid media for a DTC / eCommerce brand
Fluency in CAC, ROAS, MER and creative testing
Comfortable with GA4 and Shopify
Some lifecycle/CRM exposure
Genuine, hands‐on fluency with AI tools for research, copy and creative production
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📌 Growth & Acquisition Lead (Melbourne)
🏢 Searchability®
📍 Melbourne