Marketing Account Manager (Melbourne)

Marketing Account Manager (Melbourne)

31 Aug
|
Alphawhale
|
Melbourne

31 Aug

Alphawhale

Melbourne

As a Client Success Manager, you are the primary point of contact for your clients and the champion of their experience with alphawhale.
You are responsible for keeping clients aligned, informed, and confident in the value we deliver.
In a world full of AI slop, you'll keep our relationships authentic and human.
We use AI where it matters — but never at the expense of genuine communication.
You are not just managing relationships — you are ensuring performance translates into business outcomes: qualified leads, accepted cases, patient revenue.
You will report directly to the CEO, and collaborate closely with the Performance and the CRM team to coordinate effort and timelines.
Key Responsibilities
Client Relationship Management
Own communication across a portfolio of healthcare practice clients
Lead structured weekly/biweekly/monthly calls with clear agendas, insights, and next steps
Build trust with practitioners, front-desk/intake teams, and practice leadership
Proactively identify and address risks before they become problems
Performance Alignment & Execution
Translate campaign performance into clear, client-facing insights
Ensure alignment between marketing performance and intake/lead follow-up outcomes
Monitor and surface trends across: CPL (Cost Per Lead), CPQL (Cost Per Qualified Lead), CPA/CAC (Cost Per Accepted Case)
Partner with Paid Media and Data Attribution teams to drive improvements to both PPC campaigns and practice marketing/patient acquisition practices
Ensure internal teams are executing in line with client priorities
Client Experience & Retention
Own the client experience from onboarding through ongoing management
Document strategy, goals, and action items in ClickUp




Identify churn risks early and escape when necessary
Reinforce value through reporting, insights, and explicit wins
Account Growth & Expansion
Identify opportunities for: ad spend budget increases, additional services (Local Marketing, Paid Social, SEO, Attribution Projects)
Partner with the CEO on upsell conversations
Contribute to account growth and long-term client value
Internal Coordination
Act as the bridge between clients and internal teams
Coordinate effort and timelines with the Performance and the CRM team
Ensure alignment across Paid Media, SEO, CRM, and Analytics
Minimum Qualifications
3–5+ years of experience in client success, account management, or digital marketing
Strong understanding of:
Marketing funnels and attribution basics
Lead generation PPC strategy
CRM lead management practices
Data/Looker Studio analysis and reporting
Marketing's impact on top-line business KPIs
You Might Be a Fit If You Are...
A high-agency operator who takes ownership of outcomes
An excellent communicator who can simplify performance data
Comfortable managing multiple clients without things slipping
Willing to push both clients and internal teams when needed
Organised, detail-oriented, and process-driven
Motivated by accountability and results, not just activity
The strongest signal you'll succeed in this role:
you hold accountability and stay focused on the metrics that matter, while building the trust and insight that get clients to the outcome — not just reporting on the numbers, but shaping the path to them.
Compensation
Base Salary:
$75,000 – $90,000 AUD
Performance Bonus:
Up to *****% of base tied to retention, satisfaction, and growth KPIs
Note: Available as part-time from 10am-3pm.
#J-*****-Ljbffr

📌 Marketing Account Manager (Melbourne)
🏢 Alphawhale
📍 Melbourne

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