We are looking for a CRM Optimisation Lead to bridge the gap between our global strategy and the Australian sports landscape.
The Marketing department in Australia serves as the engine room for local brand presence, connecting with millions of sports fans to ensure every communication lands with precision and flair.
This role acts as the vital link between Australian operations and global CRM teams. Navigating the nuances of the local market requires commercial relevance, compliance, and perfect timing for the Australian sporting calendar. Influencing strategy and driving continuous improvement across a complex matrix environment ensures CRM activity remains effective and engaging.
Qualifications
Experience in CRM, marketing operations, or campaign coordination
Solid stakeholder management skills with the ability to influence without direct authority
Ability to work effectively across matrix teams and multiple time zones
Commercial awareness and understanding of customer marketing
Strong organisational and prioritisation skills
High attention to detail
Strong verbal and written communication skills
Analytical skills with the ability to interpret data and identify trends
Experience in sports betting, gaming, or a regulated marketing environment




Understanding of the Australian market and sporting calendar
Additional Information
Act as the primary local contact for Australian CRM-related matters
Collaborate with global and local teams to ensure consistent messaging across all communications
Monitor trading and product pipelines to identify CRM opportunities
Escalate process issues to ensure swift resolution with relevant global teams
Review competitor activity to share actionable insights for local campaigns
Ensure all activity complies with local market regulations and approval processes
Support advance planning of seasonal campaigns
Analyse customer trends to support decision-making
Lead weekly WIP meetings to drive continuous improvement of CRM processes
Coordinate CRM activity around new product launches and sporting moments
At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don't hesitate to reach out.
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📌 Crm Optimisation Lead (Sydney)
🏢 Bet365
📍 Sydney