We’re hiring an SEO Specialist in-house to lead and evolve organic growth across our client portfolio.

This role combines technical SEO, content direction, authority building, and strategic thinking. You will work across both foundational website projects and ongoing optimisation retainers, ensuring every site we launch is structurally sound and built for long-term visibility.

You will be responsible for building structured, measurable SEO systems for established service businesses and helping evolve our offering into a modern SEO, AEO and GEO approach that reflects how search is changing.

We are looking for someone who understands that organic growth is not just rankings. It is structure, authority, content quality, search intent alignment and measurable business outcomes.

About Fundamental Agency

Fundamental Agency builds structured growth systems for established service businesses.

We focus on strategy first, execution second, optimisation always. Our SEO function integrates closely with paid media, web development and creative to ensure every channel works together.

What You’ll Be Responsible For

- Conducting technical SEO audits and implementing improvements
- Building structured SEO roadmaps aligned to business objectives
- Leading on-page optimisation and site architecture planning
- Managing and refining local SEO strategies
- Writing or overseeing content development and approving final output
- Managing link building campaigns through partner networks or developing in‑house systems
- Improving tracking, measurement and clarity of SEO performance
- Collaborating with Paid Media and Web teams to align strategy
- Contributing to the evolution of our SEO, AEO and GEO frameworks

This is both a strategic and hands‑on role.

AI & Workflow Expectations





We expect you to use modern AI tools to enhance research, accelerate analysis and improve content quality.

However, quality and human alignment matter. You should be comfortable guiding AI tools rather than relying on them blindly, ensuring every output reflects search intent, brand voice and genuine value for users.

AI should sharpen your thinking and efficiency, not replace judgement.

What We’re Looking For

- Have 3 to 5+ years of agency SEO experience or have operated independently and want more stability and collaboration
- Have solid technical SEO capability including site structure, indexing, crawl optimisation and performance
- Understand local SEO deeply
- Can guide content creation from intent research through to approval
- Think in terms of pipeline and business impact, not just traffic
- Stay current with search evolution including AI-driven search behaviour
- Communicate strategy clearly to both technical and non-technical stakeholders

You should be confident owning SEO direction while collaborating closely with the broader performance team.

We intentionally limit client load to ensure depth and quality of work.

You will not be overloaded with accounts. We prioritise meaningful strategy, proper execution and measurable progress. As we grow, we will support this role with additional resources where needed.

Cultural Fit

- Analytical and structured
- Detail-oriented
- Motivated to continually refine your craft

We value diligence, clarity and steady progress.

Why Join Us

- Be part of a performance-led growth agency
- Help shape and modernise our SEO, AEO and GEO offering
- Work with established service businesses with real ambition
- Direct collaboration with the founder and performance team
- Autonomy and trust

We are building a structured, modern marketing group designed for long-term success.

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📌 Search Engine Optimization Specialist (Australia)
🏢 Fundamental Agency
📍 Australia