Freelance Marketing Data Engineer / Attribution Specialist

Contract: ~1 month (project-based) | Start: ASAP | Location: Sydney based | Rate: Flexible - open to discussion

I'm looking for an experienced Marketing Data / Attribution Specialist to support a short-term but meaningful data and attribution project for one of our clients. The engagement focuses on building a future‑proof, first‑party attribution setup across paid media, web and app environments.

The Project

Our client is designing a reliable attribution architecture that unifies advertising identifiers across the full customer journey – from ads to website to mobile apps.

Your Responsibilities

- Define the best data‑flow approach (e.g., Amplitude CDI vs direct warehouse integration)
- Implement correct identifier capture and routing across platforms
- Integrate event data across web, app and ad ecosystems
- Lay the foundations for a multi‑touch attribution model using first‑party data
- Evaluate and design the optimal attribution and data architecture




- Ensure identifiers captured on‑site flow correctly into GA4, Meta CAPI, Google Ads, data warehouse, Amplitude
- Implement event instrumentation and platform‑specific routing
- Support identity resolution and audience activation use cases

Required Skills & Experience

- Strong experience across Marketing Analytics and Data Engineering
- Hands‑on with event tracking & instrumentation, CDPs and MarTech data architecture, data warehousing patterns, identity resolution
- Solid understanding of Google and Meta ecosystems
- Comfortable working independently on a defined project

Why This Role

- Short, well‑defined project with real impact
- Work on contemporary, first‑party attribution architecture
- Flexible, freelance engagement

If you're interested – or know someone who'd be a great fit – feel free to reach out directly.

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📌 Attribution Implementation Specialist (City of Sydney)
🏢 Motion Recruitment
📍 City of Sydney